254 - The Importance of Building a "Belief" in Marketing, with Jon Davids The Marketing Millennials

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? 
Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies? 
Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.
Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans. 
 
00:02:04 - Unleashing Your Marketing Superpowers for Success
00:05:23 - The Power of Polarization in Branding
00:09:06 - Start Building Your Business Early
00:16:03 - Rapid Rise: Brands and Influencers
00:17:51 - Growing a Podcast Audience Consistently
00:24:14 - Early Podcasting Yields Huge Networking Benefits
00:29:36 - Building Community Through Organic Engagement
00:30:55 - Crafting a Unique Unifying Belief
00:32:03 - Harnessing the Power of Organic Marketing
 
Follow Jon:
Website: https://marketingsuperpowersbook.com/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com