30 Minutes to President's Club | No-Nonsense Sales 30MPC
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- Economía y empresa
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-hosts Jen Allen-Knuth (ex-Challenger, ex-Lavender) and Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
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224 (Lead) Running Sales Team Meetings That Actually Move The Needle (Armand Farrokh, 30MPC)
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
When you do a training introduce a topic then run 3 meetings to go deep on that topic, A.K.A. "The 1/3"
Consider running team training on Fridays to give reps the weekend to digest and when there are fewer distractions
The mantras of the Monday morning meeting, if it's the beginning of the month you're talking about top of funnel, if it's the middle of the month you're talking about multithreading, if it's the end of the month you're talking about contracts
When doing coaching always ask the rep for their feedback before you give your own so it doesn't feel like an attack and you don't tell them what they already know
PATH TO PRESIDENT'S CLUB
Founder @ 30MPC
VP of Sales @ Pave
Director of Sales @ Carta
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal -
223 (Sell) Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang
Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close
FOUR ACTIONABLE SALES TAKEAWAYS
Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information
Be like the restaurant that is calling you to make a reservation to avoid no shows, send reminders, and set an agenda ahead of time
When telling a customer story describe the persona who felt the problem, the annoyances they felt, the scenery they were in when they felt the problem, and the emotions they felt
If confirming a meeting within one week send a reminder the day before if confirming a meeting more than a week out do a 1 week and day before reminder
PATH TO PRESIDENT’S CLUB
VP of Sales @ Boomerang
Chief Revenue Officer @ Table Needs
VP of Fundraising & Business Development @ Table Needs
Head of Sales & Business Development @ Table Needs
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal -
Hall of Fame: Kevin "KD" Dorsey Ep. 134
FOUR ACTIONABLE TAKEAWAYS
PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business.
Use bucket questions to get problem agreement. Weave the top 3 problems into your opening questions.
When someone tells you what they want, restate it as a pain point. Turn solutions into problems.
The transition between discovery and demo is the perfect time for “might make sense”.
PATH TO PRESIDENT’S CLUB
SVP of Sales and Partnerships @ Bench Accounting
Practice Lead, Revenue Leadership @ Winning by Design
VP of Inside Sales @ PatientPop Inc.
Head of Sales Enablement & Development @ ServiceTitan
VP of Sales @ SnackNation
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal -
222 (Lead) Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)
FOUR ACTIONABLE TAKEAWAYS
Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad call, finally talk about their career goals
Set the expectation with your SDR they need to drive the agenda from onboarding onwards
Do a SDR forecast by reviewing cold (not contacted), warm (contacted and qualified), and hot (contacted, qualified, and some interest)
Train team on process, probing, and provoking GAP Questions by asking them to write down all the problems their buyers may be facing, then work backwards to outline the questions they can ask to uncover them
PATH TO PRESIDENT’S CLUB
Head of Sales Development @ AirGarage
Director of Sales Development @ ServiceTitan
Senior Sales Manager @ ServiceTitan
Sales Development Manager @ ServiceTitan
Sales Development Manager @ ChowNow
RESOURCES DISCUSSED
Read: Join our weekly newsletter
Steal: Templates, drips, scripts -
Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)
FOUR ACTIONABLE SALES TAKEAWAYS
Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research
Set a PPO agenda, coving the purpose, plan, and outcomes of the call
Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their expectations
At the end of the call run the 5-minute drill which includes 3-questions, do you want to buy? When do you want to buy? How do you buy?
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
Early access to The Book on Cold Calling -
Hall of Fame: Ryan Reisert Ep. 118
FOUR ACTIONABLE TAKEAWAYS
Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.
Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.
Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.
PATH TO PRESIDENT’S CLUB
Student of Sales, Principal @ Reisert Consulting
Director, Paid Media + Audience @ Sprinklr
VP Sales @ Booshaka, Inc. (Acquired by Sprinklr)
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal