411 episodios

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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Banking on Digital Growth James Robert Lay

    • Economía y empresa

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

    408) Meaning is the Mission: Creating a Brighter Financial Future Together

    408) Meaning is the Mission: Creating a Brighter Financial Future Together

    Emotional and psychological barriers like fear, imposter syndrome, and perfectionism can severely limit leaders' effectiveness. Leaders often avoid directly dealing with these barriers due to fear of failure, fear of success, or a deep-seated sense of inadequacy. Additionally, there's a widespread reluctance to have honest conversations about these issues, both at work and in personal contexts, leading to a lack of genuine connection and understanding.
    Mike Kelly, President & CEO of TeamOnUP and author of Meaning Is the Mission: Understanding the Symptoms of Success and How to Get Dreams Done on Purpose joins the show the share how leaders can develop effective skillsets to transform their teams and organization. He introduces the concept of 'Mission Management' as a framework to instill purpose-driven leadership and concrete methods to bridge the gap between technological advancements and human-centered practices.

    Join us as we discuss:

    -Exploring the Concept of Mission Management (08:28)

    -Understanding Imposter Syndrome (15:56)

    -Conflict Avoidance in the Workplace (35:11)

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 


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    • 53 min
    407) The Exponential IDEAS Framework: Turning Insights into Action

    407) The Exponential IDEAS Framework: Turning Insights into Action

    In an industry where transformational change is necessary for organizations to thrive, leaders often find it challenging to effectively communicate and implement the insights and ideas they gain from conferences and events. This difficulty is fueled by the inherent fear of change and the complexity of translating newfound knowledge into actionable steps for their teams.By employing the "Exponential Ideas Framework" and creating a community for continuous learning and accountability, leaders can methodically translate their conference learnings into actionable plans. This framework helps leaders capture top insights, decide on key actions, and expand upon their benefits, while emphasizing the importance of storytelling to convey messages effectively.

    Join us as we discuss:

    -Understanding the Fear of Change (03:42)

    -Effective Communication of New Ideas (11:11)

    -The Exponential IDEAS Framework (19:09)

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 32 min
    406) Navigating Change: Transforming Teams in the Age of AI

    406) Navigating Change: Transforming Teams in the Age of AI

    Many leaders struggle to build cohesive, motivated, and resilient teams that drive growth and effectively handle the complexities of today’s rapidly changing workplace. Employees often experience disengagement and burnout, leading managers to incorrectly assume that they need to reduce pressure and expectations, which can further demotivate teams. Disengagement and lack of trust within teams can erode productivity and morale. Without a clear mission and effective communication, teams fail to see the purpose behind their work. Managers often mismanage the balance between autonomy and pressure, leading to inefficient team dynamics.In this episode of the Exponential Insights series, Scott Albrecht, author of "The Hierarchy of Team Needs," provides actionable insights into creating cohesive and high-performing teams. He offers a structured approach for leaders starting with a strong mission, progressing through trust-building, honest feedback, clear vision, and effective coaching. He reveals how applied pressure and positive reinforcement can persistently drive teams towards excellence, making the transition smoother with resilience and growth mindset principles.

    Join us as we discuss:

    -Building Trust and Honest Feedback (15:46)

    -Creating a Team Vision Statement (25:12)

    -The Neuroscience Behind Coaching (30:19)

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 45 min
    405) The Future of Banking: AI, Machine Learning, and Predictive Analytics

    405) The Future of Banking: AI, Machine Learning, and Predictive Analytics

    The hype around artificial intelligence (AI) has reached a fever pitch, especially in the financial industry. With AI being a hot topic at conferences and among financial brand leaders, there is a growing concern about distinguishing between hype and actual, practical applications.
    In this episode of the Practical Perspectives series, a panel of experts share their insights and recommendations on how financial brand leaders can integrate AI with human expertise to lead to better decision-making and customer experiences, unlocking new growth opportunities and ultimately emerging stronger in the Age of AI.

    Join us as we discuss:

    -Panel Discussion: Understanding AI, ML, and Predictive Analytics (02:32)

    -Real-World Applications and Success Stories (06:58)

    -Audience Q&A: Data, AI, and Predictive Analytics (23:11)

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 49 min
    404) Beyond Commoditization: Elevating the Human-Digital Experiences

    404) Beyond Commoditization: Elevating the Human-Digital Experiences

    There’s a pressing need for financial brands to maintain individuality while navigating the digital journey and customer experience. To address these challenges, organizations need to utilize behavioral economics to craft meaningful customer experiences and adopt a 'yes and' mindset to move from product-based sales to a more human-centric approach.

    In this episode of the Digital Growth Journeys series, Josh Cook, CEO of Community Choice Credit Union, shares several unconventional strategies his organization has implemented, such as personalized interactions, digital promotions, and leveraging sponsorships to increase awareness and membership. They’ll also cover the importance of balancing digital and in-person experiences and embracing change to achieve exponential growth.

    Join us as we discuss:

    -Challenging the Status Quo in Financial Marketing (06:11)

    -Redefining Financial Services Through Human Connection (18:27)

    -Rethinking Media Buying and Advertising (25:36)

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 41 min
    403) Leveraging AI: Exponential Growth Strategies for Financial Brands

    403) Leveraging AI: Exponential Growth Strategies for Financial Brands

    Change can be daunting. In the age of AI, the rapid pace of technological advancements can feel overwhelming, especially for marketing and sales leaders in financial brands. The challenge lies in understanding how to effectively use AI to unlock new growth opportunities while navigating the complexities and uncertainties that come with these changes.
    The fear of the unknown, coupled with the pressure to stay competitive, can create significant stress for leaders. Many struggle to see beyond the immediate disruptions and fail to capitalize on the potential for exponential growth that AI offers. In today’s episode, James Robert Lay offers practical perspectives on how financial brands can navigate the age of AI to achieve exponential growth.

    Join us as we discuss:

    -AI as a Catalyst for Exponential Growth in Finance 11:22

    -Optimizing Conversions with Digital Growth Strategies 21:37

    -The Art of Experience Engineering 39:21

    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 1h 2 min

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