189 episodios
Pipeline Visionaries Caspian Studios
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- Economía y empresa
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.
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The Buyer’s Journey is the New Brand
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
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Creating a Total Social Strategy to Hype New Products
Learn from Katie Berg, VP of Marketing at Klue, about building high quality content for your core audience.
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Getting Crafty as a Lean, Mean Team
Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based conjecture.
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Where to Play and How to Win
Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.
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Showing Up for Customers Through Your Product
Learn from Smita Wadhawan, CMO at SimplePractice, about making sure that your product delivers on your value proposition.
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Strategically Organizing Your Own Customers
Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.