17 episodios

A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.

Enliven Beverage Deal Podcast Enliven

    • Arte

A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.

    Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

    Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

    If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you.

    Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast to walk through her experience bringing to life her organization's first pouring rights agreement.

    On the episode, Julie discusses the reasons why her organization pursued a beverage deal, what the process looked like (including doing the process 100% virtually), how she handled objections brought up during the project, and what results she has seen.

    • 22 min
    6 Ways to Improve Employee Engagement with a Beverage Deal

    6 Ways to Improve Employee Engagement with a Beverage Deal

    Can beverage agreements really help you improve employee morale at your organization? Yes!

    Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples in which companies used their beverage partnership to bring to life employee engagement programs.

    • 23 min
    Why You Should Re-Think Your Approach to Vending

    Why You Should Re-Think Your Approach to Vending

    Vending is old, dirty and unhealth, right? Wrong!

    Many times, when negotiating and creative beverage partnerships, beverage vending is really treated as an after thought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain why that's a mistake.

    In this episode, Martin explains the benefits of a well-thought out vending program, ways to make vending a healthier platform, and how to structure vending to be one of the most profitable ventures in your organization.

    • 31 min
    How Exclusive Beverage Deals Lead to Increased Sales

    How Exclusive Beverage Deals Lead to Increased Sales

    "If I go exclusive, won't my beverage sales suffer?"



    The surprising answer: "No!"



    On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to sho why exclusive or semi-exclusive beverage agreements lead to increased beverage sales and profits.

    • 17 min
    Do Beverage Deals Promote Bad Health?

    Do Beverage Deals Promote Bad Health?

    The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to your customers and employees?

    Join us this week as Heather Neisen, Healthcare Practice Leader at Enliven, pushes back on this common misconception, and shares 3 ways that beverage deals - if structured the right way - can promote health and wellness in your organization.

    • 27 min
    3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

    3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

    Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can be a challenge to keep all of the pieces straight.

    Listen as Michael Kuhn, Enliven's Director of Account Services, shares three insights to help you navigate the conversion stage and handle the process with ease.

    • 19 min

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