1h 1m

OFI 2080: Transitioning To An Heirloom Seed Business | Lynn & Jesse Frey | Life Root Farm Off-Farm Income

    • Marketing

Lynn & Jesse Frey are the owners of Life Root Farm in Stanley, Wisconsin.  These are two people who are definitely listening to and following their inner voices.  Lynn grew up with a mother who was passionate about gardening, and Lynn thought that she would never want to do that.  However, somewhere along the line it clicked and she found herself wanting grow fresh and healthy food for her family.  Jesse grew up on a dairy and was encouraged by his father to go get an education and do something different than farming.  He followed that path but eventually felt himself called back to agriculture.
Today they are in the midst of transitioning from a CSA based business model to one that is centered around growing and marketing heirloom seeds.  With four children to raise and mentor, they are showing them how rewarding a life on the land that connects with nature can be.

Lynn & Jesse Frey are the owners of Life Root Farm in Stanley, Wisconsin.  These are two people who are definitely listening to and following their inner voices.  Lynn grew up with a mother who was passionate about gardening, and Lynn thought that she would never want to do that.  However, somewhere along the line it clicked and she found herself wanting grow fresh and healthy food for her family.  Jesse grew up on a dairy and was encouraged by his father to go get an education and do something different than farming.  He followed that path but eventually felt himself called back to agriculture.
Today they are in the midst of transitioning from a CSA based business model to one that is centered around growing and marketing heirloom seeds.  With four children to raise and mentor, they are showing them how rewarding a life on the land that connects with nature can be.

1h 1m