11 episodios

Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.

Practical Rebels HatchMark Studio

    • Economía y empresa

Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.

    Attracting Capital & Customers with Kelly Reeser of TechFarms Capital

    Attracting Capital & Customers with Kelly Reeser of TechFarms Capital

    Kelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast!

    The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when considering an investment. Listen in to hear more about how product and messaging go hand and hand to attract customers and, as a result, investment.

    In the Tampa area? Catch them on March 28th and learn more at synapse.fl.com/summit

    • 48 min
    Supporting Community Growth, Advocating for the Ad Industry, and all things American Advertising Awards with Hannah Pennell of AAF

    Supporting Community Growth, Advocating for the Ad Industry, and all things American Advertising Awards with Hannah Pennell of AAF

    It's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.
    Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.

    • 32 min
    Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout

    Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout

    The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?

    Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.

    • 56 min
    Go-to Strategies to Roll Out a Successful Brand Launch

    Go-to Strategies to Roll Out a Successful Brand Launch

    Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?

    A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a plan to communicate this through press, email, social, an open house, and more! 

    Our latest episode shares our go-to strategies for how to bring you're 'We've launched' to "WE HAVE ARRIVED!"

    • 34 min
    6 Quick Tips for Creating Highly Engaging Social Content

    6 Quick Tips for Creating Highly Engaging Social Content

    The social media game is played on a landscape that is constantly changing and evolving. Whether you’re running an account for a big corporation or slinging content for your food truck, you need to stay ahead of the curve to keep your audience engaged and growing.
    Veronique, Ramsey, and Savannah jumped on the mics in this episode of Practical Rebels to share their six tips for social media success. From creating a visually consistent aesthetic for your grid to diving into the trends and sounds, the team gives quick and easy insight for business owners and social media managers. And we even took some of our own advice and kept this episode short and sweet. (That will make more sense once you tune in.) 

    • 22 min
    Leaning Into Uncertainty: A Conversation on Business Growth & Embracing Change

    Leaning Into Uncertainty: A Conversation on Business Growth & Embracing Change

    Embracing change and leaning into uncertainty can be a scary proposition for any business owner or professional. How do you know when it’s time to bring new people in? Can letting go of certain things be the catalyst for growth?

    We invited the entire team here at HatchMark studio to join us for this episode of Practical Rebels to discuss how using change and uncertainty has made a positive impact in the agency and in individual careers.

    This is an episode that is near and dear to our hearts. We thought it would be fitting as we look back on 2023 and reflect, setting our sights toward a new year full of new challenges. Tune in for a chance to meet the whole team and learn more about how facing fears today in your business can lead to amazing things down the road.

    • 1h 6 min

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