School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. 
I also talk about what GOOGLE thinks is good and what stops us from making WOW content. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 
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Mentioned In This Episode
Join the School of Podcasting Community
Platform: Get Noticed in a Noisy World
Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld
https://www.youtube.com/watch?v=pOLgAFeC9jg
Tom Webster Podcast Movement Keynote
https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7 
Rick Beato and Jim Barner Make Good Records
https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313
Sting on Rock Beato
https://www.youtube.com/watch?v=hkrWxHEnlEs
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Chapter Markers: 00:00:01 - It's Not Just One Thing 
00:01:19 - Opening 
00:01:54 - How Do I Grow?
00:02:33 - Michael Hyatt Advice
https://geni.us/platform-michael-hyatt 
00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 
00:05:18 - Anticipation
00:06:17 - Surprise
00:07:57 - Transcendence
00:08:29 - Clarity
00:08:45 - Evangelism 
00:10:24 - Driveway Moments
00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff)
00:13:07 - Back to Surprises
00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 
00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 
00:18:01 - Master Your Craft
https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 
00:19:09 - What Does Google Look At?
00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 
00:19:25 - Experience
00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:20:26 - Google E.E.A.T Experience 
00:22:13 - Expertise 
00:24:00 - Authoritativeness 
00:25:07 - AI Writer
https://supportthisshow.com/aiwriter 
00:25:33 - Congressional Dish
https://congressionaldish.com/ 
00:26:11 - Trustworthiness 
00:26:51 - Beiding Your Morals 
00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 
00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where
00:29:13 - Back to the Basics 
00:30:36 - Tell Us A Little Bit About Yourself 
00:32:17 - Other Ingredients of Good Shows 
00:36:36 - If You Want To Make Money 
00:37:26 - BE AUTHENTIC 
00:38:45 - Artwork Counts 
00:39:45 - Get Consistency Right 
00:40:49 - You Can't Get This Any Place Else 
00:41:35 - Overwhelmed? That's OK 
00:43:01 - What is It Michael? 
00:44:43 - The Mentality of Good Content 
00:46:08 - Monetizing Too Early 
00:47:15 - So Many Crayons! 
00:49:13 - Poor Planning and Execution 
00:49:55 - Lack of Authent

Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes.
In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters.
We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts.
Check out Matt's conversation with Dave on episode 400 at
https://www.soundoffpodcast.com/dave-jackson 
Podcast Superfriends
You May Also Like (Podcast Recommendations)
Matt on Facebook
Matt on Linkedin
Matt on Twitter/X
Matt on Instagram
Matt's Podcasting 2.0 Voice Overs
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at  www.schoolofpodcasting.com/question
Podcast Rewind
Dave on Rocky Mountain Marketing with Katie Brinkley 
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Dave on Rocky Mountain Marketing with Katie Brinkley
Podcast Superfriends
You May Also Like (Podcast Recommendations)
Podcast Hot Seat
Otter Transcriptions
TidyCal (one time lifetime offer) Schedulging tool
Acuity Scheduling
This is episode 934 of the School of Podcasting.
 
 

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked:
A) Are you not using YouTube at all?
B) Are you creating static videos?
C) Are you creating full videos?
I also talk about a way to find more content using YouTube even if you're not making videos. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Chapter Markers:
00:01:15 - Opening 
00:01:15 - People HAVING to Do YouTube?
00:02:04 - How Are You Using YouTube?
00:02:30 - Dan - Based On A True Story  https://www.basedonatruestorypodcast.com/ 
00:05:17 - Max - Aviation News talk https://aviationnewstalk.com/ 
00:07:37 - Craig Ingles Podcast https://www.inglespodcast.com/ 
00:09:15 - Kim - Pharmacists Podcast / Perrysburg  https://www.thepharmacistsvoice.com 
https://www.perrysburgpodcast.com 
00:11:34 - Zo - Backlook Cinema https://www.backlookcinema.com/ 
00:13:30 - Mark - Markvinet.com https://www.markvinet.com 
00:14:49 - Ralp - Ask Ralph Podcast (Finance) https://www.askralphpodcast.com/ 
00:16:06 - Bryan Relaxed Male https://www.relaxedmale.com/ 
00:17:17 - Paul - Pass ACLS https://passacls.com/ 
00:18:52 - Rich - Two Grumpy Vets and a Dude https://www.twogrumpyvets.com/ 
00:20:36 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
00:21:37 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:21:55 - Ronnie - Dancing is Forbidden https://www.dancingisforbidden.com/ 
00:24:46 - Todd - Guardian Downcast https://www.guardiandowncast.com/ 
00:28:07 - Tim - Create Art Podcast https://createartpodcast.com/ 
https://www.findapodcastabout.xyz 
00:31:25 - Dave - Walking is Fitness https://walkingisfitness.com/ 
00:33:27 - York - Welcome to Eartch Stories  https://welcometoearthstories.com/ 
00:36:05 - Dave's Thoughts
00:37:30 - Check Consumption Rate
00:39:55 - Using YouTube To Check What Topics are Popular
00:41:44 - Question of the Month  https://www.schoolofpodcasting.com/question 
00:42:43 - Live Appearances  https://www.schoolofpodcasting.com/where 
00:43:17 - Future Episodes https://www.schoolofpodcasting.com/follow 
00:44:13 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
00:44:13 - New Chapter
00:45:02 - Blooper

Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group).
Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture!
Find Mark and Krita at https://practicalprepping.info/ and check out the free Getting Started In Prepping free PDF
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
Go to https://www.schoolofpodcasting.com/listener
How Did You Like This Episode?
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Chapters
00:00:00 - A Letter From Morgan 
00:02:04 - Opening 
00:03:15 - Mark From Practical Prepping https://practicalprepping.info/ 
00:03:20 - Define What You WON'T Do 
00:03:39 - Why Prepping? 
00:05:23 - What Was It Like Starting Out? 
00:06:20 - Doing the Right Things 
00:08:30 - An Important Thing to Focus On 
00:10:20 - Becoming More Efficient 
00:11:33 - When To Remove Ums 
00:12:13 - Sponsors Came Knocking 
00:14:38 - Join the School of Podcasting 
00:15:42 - Your Podcast Website 
00:15:56 - Improving Your Website 
00:17:05 - Mark Added a Facebook Group 
00:22:29 - Audience Approved Content 
00:24:05 - Sell a Product or Service 
00:25:15 - How Are Book Sales? 
00:26:12 - Advice For New Podcasters 
00:30:00 - Favorite Comments 
00:31:55 - You Don't Need to be THE Expert 
00:33:03 - What Does Prepared Look Like? 
00:33:40 - Buy Mark a Coffee 
00:35:23 - My Thoughts 
00:37:37 - Question of the Month 
00:38:35 - Live Appearances 
00:39:18 - Start Your Podcast 
Mentioned In This Episode
Practical Prepping Show
Practical Prepping For Everyday People: A Common Sense Guide On Preparing For Life's Emergencies
Getting Started In Prepping free PDF
Practical Prepping Facebook Group
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Teachable Course Platform
 

Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going.
In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy.
From the power of perseverance, learning new skills, and leveraging humor and storytelling to strategic content mixing and effective use of technology, this episode is packed with guidance to help you thrive in the competitive podcasting arena. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Chapter Markers:
00:00:18 - Opening 
00:00:55 - Changing Your Attitude
00:03:12 - Got a Mentor
00:03:51 - Attitude Change
00:04:54 - Podcast Ingredients
00:05:27 - What About Luck?
00:06:30 - Stealing Attention
00:08:22 - Wow Content https://geni.us/platform-michael-hyatt 
00:08:49 - Sydnie Christmas https://youtu.be/pjyy4tYZFDc?si=w6z5SMiPpqUGCyoF&t=85 
00:11:50 - Use Your Voice
00:12:31 - AI Best Practices
00:17:18 - My Podcast Needs to Be Better
00:18:58 - Take Another Swing
00:19:33 - The First Time You...
00:23:04 - The Pieces Fall Into Place https://www.youtube.com/watch?v=AjPnKHG0D8w&list=PLmaSCqWWHYpd7-ouBmhwMbh7VFRxfCvgh )
00:24:55 - BJ Novak at CEX https://cex.events 
00:27:03 - HUGE OPPORTUNITY
00:29:58 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
00:30:58 - NEW SHOW: Your Podcast Website https://www.yourpodcastwebsite.com 
00:31:15 - How Much Did My Show Grow From Last Week? https://www.yourpodcastwebsite.com 
00:32:52 - 18% Came From My Newsletter https://www.schoolofpodcasting.com/newsletter 
00:36:18 - Leave Feedback https://podclick.me/thoughts 
00:36:36 - Podcast Rewind: Soundoff Podcast https://www.soundoffpodcast.com/dave-jackson 
00:37:29 - Question of the Month https://www.schoolofpodcasting.com/question 
00:38:31 - Live Appearances https://www.schoolofpodcasitng.com/where 
00:39:03 - The Notes Are There... https://www.schoolofpodcasting.com/listener 
00:40:48 - The Wallet Story 
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
 Episode 400 of the Sound Off Podcast with Matt Cundill
Jen Hardy on YouTube
Platform: Get Noticed in a Noisy World Michael Hyatt
The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
Craig From Ingles Podcast
Content Entrepreneur Expo
Samson Q2U Microphone
Sydnie Christmas Singing Tomorrow
This is episode 931

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.
JOIN THE SCHOOL OF PODCASTING COMMUNITY
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
Save using this link www.schoolofpodcasting.com/listener 
Dave's New Show!
Check out yourpodcastwebsite.com or Follow the Show.
Chapter Markers:
00:00:00 - People Quit Too Soon. WHY? 
00:00:38 - Opening
00:01:17 - Joe Rogan Overnight Success?
00:02:39 - Subscribers After 100 Episodes
00:03:30 - Mr. Beast
00:04:50 - 5 Million Dollars an Hour
00:06:12 - Downloads With No Promotion
00:08:09 - The Phone Book
00:09:12 - Downloads Equation
00:11:12 - More Fun Podcast Math
00:12:36 - More Ways To Measure Success
00:14:36 - Join the School of Podcasting 
00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:15:55 - The Invisible Benefit 
00:17:00 - No Skin in the Game 
00:18:11 - Too Hit In the Podcast Kitchen 
00:20:26 - Big Companies with Small Sense 
00:21:57 - Tim Poll Has Videos Removed 
00:23:46 - No Shirt No Shoes No Service 
00:26:07 - Rallying the Troops 
00:28:24 - Think Like Me 
00:28:57 - Here's a Question 
00:29:30 - Celebrity Personas 
00:32:27 - Dave Was JD 
00:33:26 - Showtime 
00:34:17 - Fake It Till Ya Make It 
00:36:43 - Question of the Month 
https://www.schoolofpodcasting.com/question 
00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where 
00:38:16 - Start Out Aiming For Fun 
00:39:52 - I Help Podcasters 
Mentioned In This Episode Percentage Growth Calculator
Overcast TOS
Why Do Podcasters Quit by Episode 5?
Mr. Beast on Joe Rogan
Tim IRL Has Three Videos Deleted From YouTube