50 min

#367: What Gives a Brand its Identity, the Why of Group Rides The Paceline Cycling Podcast

    • Sport

This week John considers what goes into a brand. He wonders just where a brand's identity comes from and relates the tale of Independent Fabrication, sorta. Patrick takes on the question of why someone might want to try group rides and learning to draft in a peloton.

This week John considers what goes into a brand. He wonders just where a brand's identity comes from and relates the tale of Independent Fabrication, sorta. Patrick takes on the question of why someone might want to try group rides and learning to draft in a peloton.

50 min

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