70. Agile Marketing with Stacey Ackerman The Agile Coffee Podcast

Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey's favorite topic: Agile Marketing. Some questions covered include:







* How does a Sales/Marketing group's use of Agile differ from IT's* What is Business Agility?* How has Agile for Marketing evolved and where is it now?* Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?







Resources mentioned in this episode:







* Agilify Coaching & Training (agilifytraining.com) - Stacey's company whose mission is to "help companies find a better way to work"* see Stacey's contributions to MarTech Today magazine* read case studies that Stacey's team has captured* Agile for Marketing - Stacey's upcoming class (Sept 16-17) offered via Rocket Nine Solutions* monday.com - an online tool for managing teams* canva.com - an online tool for mocking up graphics / wireframes* Business Agility Institute* Agile Marketing Manifesto







Follow the show on twitter at @AgileCoffee and please consider becoming a show patron at patreon.com/agilecoffee. Thank you!















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