In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.
“Sustainability as a guiding principle”
The new Mercedes strategy comprises six pillars. However, the Board of Management has made one topic a guiding principle across all of those six pillars: sustainability. What does that mean in concrete terms? How do we combine economic, environmental and social responsibility? Dr. Manfred Bischoff, Chairman of the Supervisory Boards of Daimler AG and Mercedes-Benz AG, explains the most important aspects in a comprehensive interview.
Two hearts, one mind
Why plug-in hybrids are an important pillar on the way to emission-free mobility
Thinking around the corner: How the Sideguard Assist helps prevent accidents with cyclists
The truck driver’s head is at a height of about 3.5 metres, while that of a cyclist almost two metres below. If you’ve ever sat in the cab of a 40-tonne truck, you can likely imagine how quickly it can happen: the truck driver wants to turn right at a complex intersection and fails to see a cyclist or pedestrian – and a collision occurs. The consequences of such turning accidents are unfortunately often severe or even fatal. Modern technology can help prevent these accidents or at least minimise the consequences: Since 2016, Sideguard Assist from Mercedes-Benz Trucks and other safety systems have been helping alleviate situations like this. Starting in summer 2021, Sideguard Assist will also provide automatic braking in an emergency.
A very special van turns 25: A Sprinter’s Tale
At Daimler Magazine, we don’t devote our cover stories to individual model series — not normally, at any rate. However, you could argue that the Mercedes-Benz Sprinter also is way more than just a normal van. During the 25 years it’s been on the road, it has become the perfect example of its vehicle class. How did this come about? We talked with three colleagues who should know the answers.
Am I ready for an electric vehicle?
Electric mobility is picking up its pace — there’s no doubt about that! This is the only way that Daimler can reach its goal of having a CO2-neutral new-vehicle fleet by 2039. Nonetheless, the pace at which electric mobility establishes itself on the mass market depends mainly on the suitability of electric vehicles for daily use. In this article we take a look at the average driving behavior, the current status of the charging infrastructure, and the additional factors that are playing play a role in the transition.
Let there be light - The night-driving simulator at Mercedes-Benz in Sindelfingen
The night-driving simulator at Mercedes-Benz in Sindelfingen