58 min
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton Kaffeen Espresso | Supercharged Agency New Business & Marketing
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- Marketing
Send us a Text Message.Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.&nbs...
Send us a Text Message.Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.&nbs...
58 min