43 episodes

SEObits.fm helps smart business owners jumpstart their SEO strategy. Learn how small changes can make a big impact on your ability to rank in Google. Each week, Rebecca Gill takes her 15 years of real-world SEO experience and breaks it down into bite-size pieces.

SEObits.fm Rebecca Gill

    • Business

SEObits.fm helps smart business owners jumpstart their SEO strategy. Learn how small changes can make a big impact on your ability to rank in Google. Each week, Rebecca Gill takes her 15 years of real-world SEO experience and breaks it down into bite-size pieces.

    Keyword Cannibalization and the Damage it Does to SEO Efforts

    Keyword Cannibalization and the Damage it Does to SEO Efforts

    In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem.
    Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibalization is on virtually every website Rebecca ever encounters.

    • 14 min
    Why Internal Linking is the Unsung Hero of SEO

    Why Internal Linking is the Unsung Hero of SEO

    In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog.
    View the show notes at: 
    https://www.seobits.fm/podcast/internal-linking-hero-of-seo/

    • 15 min
    How to Use E-A-T in Your SEO Strategy

    How to Use E-A-T in Your SEO Strategy

    In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.

    • 18 min
    Structured Data and the Modern Website

    Structured Data and the Modern Website

    In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking.
    Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content in a much more meaningful way.
    Grab the show notes: https://www.seobits.fm/podcast/ep40-structured-data-and-the-modern-website/

    • 14 min
    Tips and Tricks for Performing Ongoing Website Audits

    Tips and Tricks for Performing Ongoing Website Audits

    In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits.
    Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/

    • 19 min
    Performing an Annual Keyword Review and Audit

    Performing an Annual Keyword Review and Audit

    In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.

    • 11 min

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