The great distribution dilemma – can public interest journalism survive‪?‬ Future Tense

For more than a decade serious news organisatons, including public broadcasters, have increasingly relied on social media and other third-party digital distribution platforms to reach audiences. But now the big tech platforms are no longer interested in traditional news. So, can public interest journalism survive without the online networks they let cannibalise their content? How can serious news outlets avoid slipping into obscurity? And what impact would such a decline have on our culture and democracy?