22 episodes

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities on a daily basis. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

The Leadership Standard TEC Canada

    • Business

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities on a daily basis. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

    The Leadership Standard – 022 –Geoff Colvin - Fortune Magazine Senior Editor at Large, CBS Radio Daily Commentator, and Bestselling-author

    The Leadership Standard – 022 –Geoff Colvin - Fortune Magazine Senior Editor at Large, CBS Radio Daily Commentator, and Bestselling-author

    EPISODE 22
    Have you ever wondered what it takes to become a coveted Fortune 500 company? Look no further than this episode of The Leadership Standard podcast featuring award-winning thinker, author, broadcaster, Senior Editor at Large of Fortune Magazine, and speaker on today’s most significant trends in business – Geoff Colvin!

    As someone who is frequently surrounded by multi-billionaires and visionaries such as Bill Gates, Jeff Bezos, Elon Musk, and Richard Branson – Geoff Colvin’s conversation with host Gair Maxwell will bring you inside the mindsets of the world’s most influential business leaders, and reveal unconventional insights about the most valuable companies in the world.

    Throughout this episode, branding expert and TEC speaker Gair Maxwell and Geoff Colvin also discuss topics found within Geoff’s latest book, Humans Are Underrated: What High Achievers Know that Brilliant Machines Never Will. Determined a “must-read” for every business leader in the post-pandemic reality, Geoff argues that as technology advances with increasing speed, the most valuable skills in the economy will be skills of deep human interaction – empathy, creative problem-solving in groups, storytelling – and reveals why developing these skills will be crucial to the futures of individuals, companies, and nations.

    Recognized as one the world’s sharpest and most respected commentators on leadership, globalization, wealth creation, the infotech revolution, and more, Geoff Colvin has analyzed companies and business leaders worldwide as they confront the largest issues of our time. Don’t miss this episode of The Leadership Standard podcast where Geoff Colvin shares his firsthand knowledge about what distinguishes the greats from everyone else – while reflecting on the business leaders and organizations that have prospered, the ones that have stumbled, and why.

    • 1 hr
    The Leadership Standard – 021 – Tara Cowling, MA (Oxon), MSc – Director and Managing Principal of Medlior Health Outcomes Research Ltd.

    The Leadership Standard – 021 – Tara Cowling, MA (Oxon), MSc – Director and Managing Principal of Medlior Health Outcomes Research Ltd.

    Tara Cowling is a member of the American Medical Writer’s Association (AMWA), the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) – and one of Canada’s top entrepreneurs.

    In 2008, Tara founded Medlior Health Outcomes Research Ltd with a priority for providing value and insight to health outcomes research projects through robust methodology. The community-based research organization with headquarters in Calgary, Alberta is comprised of health-system trained statisticians, epidemiologists, health economists, clinical researchers, and successfully challenges the industry status quo with its female leadership representation.

    From unconventional advice about how to handle the word “no” – to divulging lessons that are priceless to anyone with an entrepreneurial mindset – this episode is your introduction to an inspiring leader. As a Top 100 Female Entrepreneur in Canada, Tara Cowling and her organization are soon becoming a household name. Meet her in our latest episode of The Leadership Standard.

    • 38 min
    The Leadership Standard – 020 – The Honourable Perrin Beatty, P.C., O.C. – President and Chief Executive Officer of the Canadian Chamber of Commerce

    The Leadership Standard – 020 – The Honourable Perrin Beatty, P.C., O.C. – President and Chief Executive Officer of the Canadian Chamber of Commerce

    The Honourable Perrin Beatty, P.C., O.C, is the President and CEO of Canada’s largest and most representative national business association, the 200,000-member Canadian Chamber of Commerce.

    Since Perrin was elected to Parliament at 22 years old, he has made significant contributions to the development of Canada through his work as a politician and corporate business leader. During his 21 years in Parliament, he served as Minister in seven different portfolios, including Treasury Board, National Revenue, Solicitor General, Defence, National Health and Welfare, Communications and External Affairs. Following his political career, Perrin led the Canadian Broadcasting Corporation and Canadian Manufacturers & Exporters, the latter of which he shepherded through a period of significant transition.

    Perrin is currently a member of the board of directors of Mitsui Canada and in 2018, he was made an Officer of the Order of Canada for his lifetime of public service and for his devotion to the development of our nation as a community leader and corporate visionary. In 2020, the Government of Japan awarded Perrin the Order of the Rising Sun, Gold and Silver Star, in recognition of his many distinguished achievements in international relations and advancements in Canada-Japan business relations.

    During this timely and candid conversation with Gair Maxwell – which is always exhibited through the lens of expert foresight, hindsight, and humanity – Perrin Beatty reveals a closer look at the adaptability and resilience demonstrated by Canadian businesses during the COVID-19 pandemic and uncovers how major events in the past can guide CEOs and owners towards transforming their optimism into opportunities for the future.

    • 53 min
    The Leadership Standard – 019 – Beau Lotto - Professor of Neuroscience, Author, and Entrepreneur

    The Leadership Standard – 019 – Beau Lotto - Professor of Neuroscience, Author, and Entrepreneur

    Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality – and he has helped brands like Cirque du Soleil, Microsoft, and L’oreal gain valuable, science-backed insights into their businesses and customers. As Beau puts it, “the brain never sees the world as it actually is, only the world that is useful to see.” By illuminating these principles of perception, he has helped individuals and companies completely transform their approach to creativity and innovation.

    He is a three-time main stage TED Speaker and is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture.

    He is also a best-selling author, and his latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation.

    Beau has spoken at the G8, Google’s Zeitgeist, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix, and PBS – and in this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, he provides listeners with the framework to expertly navigate periods of uncertainty, how to strategically approach personal and professional problems, and how to successfully inspire innovation within their teams.

    • 56 min
    The Leadership Standard – 018 – Bob Izumi - Professional Angler and the Host of Bob Izumi's Real Fishing Show

    The Leadership Standard – 018 – Bob Izumi - Professional Angler and the Host of Bob Izumi's Real Fishing Show

    The Leadership Standard – 018 – Bob Izumi - Professional Angler and the Host of Bob Izumi's Real Fishing Show

    Hailing from the small town of Blenheim, Ontario, Bob Izumi has become Canada’s “Most Recognizable Fisherman” – and you’ve likely seen him on your television for the past 38 years as the host of Bob Izumi’s Real Fishing Show since its premiere in 1983.

    In addition to his iconic television show and tournament fishing career, Bob is also an award-winning author, seminar speaker, conservationist, and radio show host. Bob’s has unmatched credibility in the fishing world and has seen unprecedented success as a tournament angler. Since becoming Canada’s first full-time professional fisherman in 1979, Bob has won more than 70 major events, far surpassing any other Canadian angler. He has won multiple Angler of the Year and Team of the Year titles and he is the only Canadian angler to win the Triple Crown of fishing; capturing the Canadian Open, the Classic Championship, and Angler of the Year title in a single season.

    In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Bob Izumi shares the blueprint for turning your passion into a career – and reveals how Bob’s Real Fishing television show and Real Fishing Radio program became Canada’s longest-running syndicated television and radio series, respectively.

    • 49 min
    The Leadership Standard – 017 - Robert Rose, Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker

    The Leadership Standard – 017 - Robert Rose, Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker

    Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.  

    Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS.  

    In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can’t ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.

    • 54 min

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