17 min
Agencies need to adapt to effectively manage Gen Z employees Agency Leadership Podcast
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- Marketing
Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them.
In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They highlight the need for two-way feedback and setting clear expectations, which will in turn foster a culture of trust and creativity in the workplace.
Key takeaways
* Chip Griffin: “Because the nature of work has changed, it has changed the relationship between employers and particularly those newer to the workforce employees.”
* Gini Dietrich: “Gen Z are making demands in their professional lives that are annoying for us. Because it’s not the way that we did things, nor the way that we do things now. But I think it’s really smart and really healthy.”
* Chip Griffin: “I don’t have to be tethered to a physical desk. Our generation views that as a freedom, but if you never grew up in that fashion, it doesn’t feel that way. It feels like a tether that doesn’t ever allow you to fully disconnect.”
* Gini Dietrich: “Feedback is probably the number one thing. Once you do that, you start to prioritize the soft skills, you start to unbox creativity, and you start to create a level of trust that I think a lot of organizations don’t have.”
Resources
* Creating space for Gen Z to ‘ask everything’ will strengthen your team. Here’s how.
Related
* Managing Gen Z agency employees (and anyone else with less experience than you)
* CWC 17: Ann McCain on hiring and working with millennial PR professionals
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: And Gini, I think we’re going to talk about one of our favorite subjects today, Gen Z.
Yay! Because who doesn’t? I mean, you know, part of it is, you know, the old, we get older and so it’s all get off my lawn.
And, you know, we, when we were young, we had to walk uphill to school both ways, but I think there are indeed some differences with Gen Z that are worth discussing. And in part, this is based on our experiences, but in part, it’s also based off of an article that we’re linked to in the the show notes. it’s titled “Creating space for Gen Z to ask everything will strengthen your team and here’s how.” And so basically, what we’re going to focus on today is Gen Z and how you communicate with them effectively, how you can provide useful and meaningful feedback because They are, they are a little bit different than previous generations in how they approach work.
Gini Dietrich: Yeah. I mean, I think with our generation and even a little bit younger,
Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them.
In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They highlight the need for two-way feedback and setting clear expectations, which will in turn foster a culture of trust and creativity in the workplace.
Key takeaways
* Chip Griffin: “Because the nature of work has changed, it has changed the relationship between employers and particularly those newer to the workforce employees.”
* Gini Dietrich: “Gen Z are making demands in their professional lives that are annoying for us. Because it’s not the way that we did things, nor the way that we do things now. But I think it’s really smart and really healthy.”
* Chip Griffin: “I don’t have to be tethered to a physical desk. Our generation views that as a freedom, but if you never grew up in that fashion, it doesn’t feel that way. It feels like a tether that doesn’t ever allow you to fully disconnect.”
* Gini Dietrich: “Feedback is probably the number one thing. Once you do that, you start to prioritize the soft skills, you start to unbox creativity, and you start to create a level of trust that I think a lot of organizations don’t have.”
Resources
* Creating space for Gen Z to ‘ask everything’ will strengthen your team. Here’s how.
Related
* Managing Gen Z agency employees (and anyone else with less experience than you)
* CWC 17: Ann McCain on hiring and working with millennial PR professionals
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: And Gini, I think we’re going to talk about one of our favorite subjects today, Gen Z.
Yay! Because who doesn’t? I mean, you know, part of it is, you know, the old, we get older and so it’s all get off my lawn.
And, you know, we, when we were young, we had to walk uphill to school both ways, but I think there are indeed some differences with Gen Z that are worth discussing. And in part, this is based on our experiences, but in part, it’s also based off of an article that we’re linked to in the the show notes. it’s titled “Creating space for Gen Z to ask everything will strengthen your team and here’s how.” And so basically, what we’re going to focus on today is Gen Z and how you communicate with them effectively, how you can provide useful and meaningful feedback because They are, they are a little bit different than previous generations in how they approach work.
Gini Dietrich: Yeah. I mean, I think with our generation and even a little bit younger,
17 min