E-Commerce Secrets To Scale Tanner Scott
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- Business
E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.
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161 - Getting Into Retail with Mike Alexander
On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned!Connect with Mike:LinkedIn
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160 - Managing Your Cash Flow with Matt Putra
On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. Connect with Matt:EightXLinkedIn
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159 - TikTok Ad Mastery with Nikki Lindgren
On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation.Connect with Nikki:Pennock.coLinkedIn
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158 - Navigating Affiliate Marketing with Alex Back
On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand.Connect with Alex:Couch.comalex@couch.com
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157 - The Impact of User-Generated Content (UGC) with Ian Sells
On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day.Connect with Ian:Join BrandsLinkedIn
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156 - Which KPI's You Should Be Tracking with Bryan Holladay
On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.