E-commerce Germany News Podcast Efe von Thenen | EGN Podcast

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape.
Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail. She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies.
Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship and empowerment.
Furthermore, deep dive into the strategies that drive successful e-commerce and omnichannel operations, emphasizing the integration of online and offline experiences to meet consumer needs.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

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Chapters:

(00:00:00) Introduction
(00:01:56) Maria’s Background
(00:04:34) Evolution of E-Commerce and Consumer Behavior
(00:09:38) Key Takeaways for Begginers
(00:11:30) Touchpoints with International Customers
(00:13:35) Social Shopping and Live Shopping Trends
(00:15:32) Success Recipe of Successful Campaign
(00:18:07) The Importance of Purpose and Sustainability in Brands
(00:22:05) Rise of Secondhand Market and Cross-Generational Products
(00:24:50) The Role of Niche Influencers in Marketing
(00:27:52) The Sense of Community
(00:29:29) Creating Personalized Customer Experiences
(00:32:10) Future of High Street Shops and Omnichannel Strategies
(00:35:04) The Personalization in Communication
(00:37:15) Impact of AI on E-Commerce
(00:40:25) Maria's Personal Career Journey and Leadership Tips
(00:44:45) Conclusion and Closing Remarks

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, we’re thrilled to have Jörg Heinemann, an Innovation Evangelist from OTTO, who brings extensive insights into the evolution and future of live shopping and social commerce.
Discover the core components that make a live shopping feed successful and how OTTO has pioneered these initiatives through innovative approaches.
Learn about OTTO’s journey in integrating social commerce into their platform, including the challenges and breakthroughs in technology and strategy.
Furthermore, explore tips on how businesses of all sizes can adapt to and thrive in the evolving landscape of digital commerce.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
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Chapters:
(00:00:00) Introduction
(00:02:04) Jörg's Background and Role at OTTO
(00:04:34) The Resonance of Social Commerce
(00:06:30) Evolution of Live Shopping at OTTO
(00:07:50) OTTO's Platform for Live Shopping
(00:09:15) Overcoming Challenges in Live Shopping
(00:12:07) From Innovation to Retail Media Product
(00:12:38) Global Live Shopping Platforms
(00:15:22) Major Shifts in E-Commerce and Social Commerce
(00:18:02) Core Components of Successful Life Shopping Feed
(00:21:43) European Expansion of Social Commerce Platforms
(00:23:44) Learning from Live Shopping Experiences
(00:25:57) Practical Tips for Implementing Live Shopping
(00:28:09) The Future of Small and Large Businesses in Social Commerce
(00:34:05) The Role of Search Engine in E-Commerce
(00:36:48) The Role of AI in E-commerce
(00:38:10) Future Trends in AI and Customer Service
(00:45:00) Future of Entertainment
(00:50:23) The Future of Immersive Commerce
(00:54:06) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this special episode of the EGN Podcast, hosted by Efe von Thenen, we’re joined by Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., straight from Hamburg.
Delve into the dynamic realm of fan commerce, exploring the use of innovative technologies and the profound understanding of fan culture. This episode offers an in-depth look at the strategies that make Fanatics a global leader in sports merchandising and licensing.
Listen to insights into the complexities of managing a merchandise business that ranges from timed to timeless products. He discusses how Fanatics navigates the challenges of sports merchandising, including licensing, product distribution, and the ever-changing demands of sports fans.
Learn about the innovative strategies that position Fanatics at the forefront of the industry, from leveraging cutting-edge technology to understanding the deep-rooted culture of fandom.
Furthermore, gain valuable perspectives on the evolution of e-commerce, the significance of building community through merchandising, and how personalized fan experiences enhance brand loyalty.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

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Chapters:
(00:00:00) Introduction
(00:02:38) Armand's Background and Career

(00:04:25) Fanatics’ Business Model

(00:07:37) Football E-commerce Segment
(00:10:00) Challenges of Sports Merchandising

(00:14:14) New Ventures and Business Units at Fanatics

(00:17:56) Digital and Social Commerce

(00:21:05) Fanatics Live and Projects

(00:24:06) Comparison of U.S. and German Markets

(00:30:42) Spikes Demand and How to Prepare For That
(00:36:37) Event Management and Fan Experience

(00:33:17) Technical Aspects and E-commerce Innovations

(00:35:12) The Biggest Trends in German E-commerce
(00:39:49) Collaboration with Other Brands and Platforms

(00:42:50) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.

In this episode, join Efe von Thenen, as he sit down with Fernando Veiga Fonseca, Global Domain Lead for Digital and Consumer at C&A. With a rich history in tech and business transformation, Fernando shares his journey from his early programming days in Brazil to leading major digital initiatives across Europe.

Discover how Fernando started in tech at a young age and navigated his career through various significant roles, from a Java programmer to a solution architect. Fernando talks about his experiences working with big names like IBM and HelloFresh, and what drew him to the e-commerce fashion powerhouse, Farfetch.

Deep dive into the challenges and achievements of spearheading digital transformation at C&A, focusing on the adoption of headless commerce to improve agility and customer experience.

Furthermore, learn what headless commerce means, its benefits, and how it’s shaping the future of retail and e-commerce and hear about the technical hurdles of transitioning from monolithic systems to more dynamic, modular architectures.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

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Chapters:
(00:00:00) Introduction
(00:01:28) Fernando's Journey Through Technology and Business

(00:08:00) Transforming C&A’s Digital Landscape
(00:12:35) Headless Commerce Explanation
(00:16:20) The Shift from Monolithic Systems
(00:17:52) Agility in E-commerce
(00:23:30) Future Proofing E-commerce

(00:26:55) Brand's Successful Stories

(00:31:07) Tips for Smaller Businesses
(00:34:5) Lessons from Epic Fails

(00:37:24) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, join Efe von Thenen as he dives deep into the vibrant e-commerce landscape of Dubai with Mitch Bittermann, Senior Vice President - Commercial Operations from Dubai CommerCity.
Discover how Dubai CommerCity is shaping up as a crucial hub for businesses aiming to expand globally. Mitch shares invaluable insights on strategic advantages, infrastructure benefits, and the supportive ecosystem that Dubai offers to entrepreneurs and established companies alike.
Learn about the strategic geographic positioning of Dubai, which serves as a central gateway to a market of over three billion consumers within just a five-hour flight radius.
Furthermore, explore how businesses can capitalize on Dubai’s robust infrastructure and business-friendly policies to scale operations and reach new heights.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

(00:00:00) Introduction
(00:02:00) Mitch Background and his role in Dubai CommerCity
(00:04:16) The Strategic Importance of Dubai CommerCity
(00:06:46) The Role of Free Zones in Business Expansion
(00:12:26) Services and Support for Businesses
(00:19:06) Funding for Businesses
(00:23:50) Business Growth Opportunities
(00:32:09) Cultural and Business Adaptation in Dubai
(00:39:40) Final Thoughts and Future Directions

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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, Efe von Thenen engages with Alexander Schlüter, VP Marketing and Customer Product at Flix, to explore the remarkable growth and strategic direction of Flix, a pioneering force in the global travel tech sector.
Dive into the innovative business model of Flix, which is designed to mutually benefit the company and its bus partners by centralizing sales, marketing, and customer service. This strategic alignment allows bus partners to concentrate on their operational roles.
Hear about Flix's strategic expansion into new markets like India and South America, discussing the unique challenges and necessary adaptations to align with local consumer preferences.
Furthermore, gain insights into Flix's marketing strategies, where emphasis is placed on the critical role of data-driven decisions, the effectiveness of performance marketing, and the delicate balance between innovation and achieving sustainable growth.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

(00:00:00) Introduction
(00:01:34) Background and Role at Flix
(00:03:15) Flix’s Growth and Milestones
(00:06:37) Business and Partnership Models
(00:11:33) Challenges in Global Expansion
(00:22:53) Marketing and Customer Strategy
(00:36:52) Company Culture and Innovation
(00:39:43) Advice for Entrepreneurs
(00:41:34) Closing Remarks

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