Inside Commerce: Ecommerce Strategy, CX and Technology Podcast Paul Rogers and James Gurd

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be).

In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. Having done this for a few brands, our advice (which should be tested of course!) is:


Don’t discount immediately, focus on customer service & USP prompts
Send the first email within 1hr
Send the second email +24 hrs and remind people stock isn’t reserved (if it is, tell them how long for to create urgency)
Send the second email +48 hrs and now test an incentive to complete the order (doesn’t have to be a discount, could be free shipping)
And most importantly, don’t take my word for it 🙂

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ABOUT THIS EPISODE:

In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses.



We're joined by highly experienced content and media strategist, James Carson. James was previously MD at History Hit and has led content and digital marketing teams for large publishers like The Telegraph.



We chat about how technology is democratising and revolutionising everything from product descriptions to video and animation, making life easier and more efficient for content teams.



But it’s not all sunshine and rainbows; we also tackle some of the big concerns that ecommerce teams need to keep an eye on. From ensuring the authenticity of AI-generated content to maintaining the human touch in editing and approval flows.



Tune in for a lively discussion that balances the incredible benefits of AI with the potential pitfalls, giving you a well-rounded look at the future of ecommerce.



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We’ve been trying to get CurrentBody's CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores.

When we last met, Andrew talked about their move to AirTable across a few areas of the business and in this episode he talks us through where it's being used and some of the benefits they've seen.

We’re also impressed with CurrentBody's adoption of AI to drive operational improvements, and focus on how they're using AI within the AirTable setup as well as the impact of Siena for customer services.

Tune in for all this and much more, get insights from a highly respected ecommerce leader and learn how a fast growth brand is using its tech stack.

A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.

We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this dischord.

In this 12 minute masterclass we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.

Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses!

Dive into expert insights from B&Q's Digital Optimisation Lead Kaylie Mitten on orchestrating multiple disciplines, from strategic planning to flawless execution.

Learn how to build compelling business cases, manage stakeholders effectively, and deliver impactful Board presentations.

Whether you're a seasoned professional or just starting out, this podcast equips you with actionable tips and best practices to navigate the complexities of project management and roadmap planning.

Elevate your ecommerce strategy, streamline operations, and drive success with proven methodologies. Tune in and transform your approach to leading dynamic, results-driven teams!

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LinkedIn: https://www.linkedin.com/company/inside-commerce/



ABOUT THIS EPISODE:

OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world's leading brands including Whistles, Monsoon & Dune.



Managing supply chain complexity is a challenge for all businesses, with retailers wanting to be able to maximise their sales opportunity through effective inventory management across sales channels and control the logic for when and how stock can be sold.



In this podcast, Joe Till talks about the trends OneStock is seeing in global ecommerce and how their platform is helping retailers improve their OMS capabilities.



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