The Fast Traack by Traackr Traackr

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” Durin...

Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.In this podcast episode, you'll hear Roberta’s advice ...

Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.In this pod...

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following,The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what ...

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand. During the conversation, Tomei sharesHow word-of-mouth marketing is at the core of the ...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. During the conversation, Dustin and Amy shareSpecific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by e...