245 episodes

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

The WARC Podcast WARC

    • Business

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

    Creative Effectiveness judging at Cannes Lions 2024: The inside story

    Creative Effectiveness judging at Cannes Lions 2024: The inside story

    WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.

    • 38 min
    WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up

    WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up

    On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.

    • 38 min
    WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness

    WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness

    On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving India's marketing success.

    • 39 min
    WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy

    WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy

    On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unsterotype Alliance's Sara Denby share new research proving the power of progressive advertising.

    • 41 min
    WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

    WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

    On day two of Cannes Lions, WARC's  Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.

    • 40 min
    WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research

    WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research

    On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.

    • 39 min

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