241 episodes

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

The WARC Podcast WARC

    • Business

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

    WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

    WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

    On day two of Cannes Lions, WARC's  Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.

    • 40 min
    WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research

    WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research

    On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.

    • 39 min
    WARC x Cannes Lions: Creative Impact in 2024

    WARC x Cannes Lions: Creative Impact in 2024

    WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions International Festival of Creativity. Later they speak to Devika Bulchandani, Global CEO at Ogilvy about her take on creative effectiveness and what she’s hoping to see at the Festival.

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    • 40 min
    How synthetic data is transforming marketing research

    How synthetic data is transforming marketing research

    WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.
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    • 36 min
    Bullshit strategy - and how to avoid it

    Bullshit strategy - and how to avoid it

    WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 52 min
    3 in 15: The Future of Digital Commerce 2024

    3 in 15: The Future of Digital Commerce 2024

    WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Commerce report. Discussing retail media, the customer journey, and AI.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 24 min

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