UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals TopExpertBrand Accelerator

In this episode, Marina Vishyakova interviews our CO-Founder, Elena Ivanushkina about recruiter's perspective on how to be visible and get more job offers leveraging the power of personal brand. Elena was a  Headhunter and Managing  director of Headhunting Agency "Purchasing Talents", Barcelona, Spain, in 2010 – 2014. During that time, Elena has held over 1000 interviews with the job seekers.

Elena shares an "insider" headhunter information on :


what you need to do to be discovered by recruiters?
how to tap into invisible job market, find hidden positions through networking, and not rely on the head-hunters as the only audience you need to talk to
what you need to pay attention to in LinkedIn to maximise the chances of being visible, receive more job offers and stand out

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Learn more about our TopExpertBrand Mastermind Program

It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

☑️ Connect with Marina Vishnyakova on LinkedIn

☑️ Connect with Elena Ivanushkina on LinkedIn

☑️ Follow TopExpertBrand Accelerator page on LinkedIn

☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership 

☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram

☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com

Where to start, if you want to make your expertise visible? How to start growing your personal brand and your business from 0 after working for 20 years in the financial industry?

Marina Vishnyakova, the co-founder of TopExpertBrand Accelerator and the founder of Minegociocreativo.com (project for creative entrepreneurs in Spanish) reveals in this episode all her secrets of how to really start monetising your expertise and build your brand and visibility. 

Major takeaways:

📍Chose your communication strategically, depending on where your audience is and on what you love to do. You do not need to be present everywhere at once

📍Don't rush immediately into creating the content. Take time to understand what your audience needs, what is trending in your industry, and how you can put your expertise into the service of others taking into consideration your audience needs and industry trends

📍Have a strategy. There is no need to create content 24/7. It's all about strategy, great content and consistency

📍Posts and articles become viral, when what you share resonates with your audience. Understand your audience and add your personality to your content

📍It's not easy to start and take the first step. But it's possible

📍Visibility and new opportunities do not come overnight, but they may arise at any moment. Thanks to being strategic, structures and consistent

📍You do not need to be a tech person to start writing your blog or running your YouTube channel. Do not overcomplicate it, learn in the process and follow instructions of other people if you need to solve some technical issue. All solutions are out there. Techsupport is also provided by the platforms.

📍Don't postpone the possibility of making your expertise visible. Your expertise matters!

📍Compound effect is what really works in building your visibility

COMING SOON!

Apply for an interview for the 4th cohort of the TopExpertBrand Mastermind Program

It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com

Our guest today is Simon Alexander Ong Award Winning Life & Executive Coach, Business Strategist & Public Speaker

Everything that Simon Alexander Ong does is built around inspiring people to see their world differently and igniting their imagination of what is truly possible so that they can unleash their deepest potential. He speaks at corporate events of Google, London School Of Economics, Barclays UK, Virgin, O2, Salesforce, 10 Downing Street and Microsoft. And he's featured at The Financial Times, Women's Health, HuffPost, Cosmopolitan, Forbes, Virgin StartUp and Harvard Business Review. He has also been interviewed on Sky News, BBC Radio London, LBC radio's Business Hour show and for Barclays UK adverts.

📍Simon is sharing his fascinating journey of transitioning from the corporate world and to building a successful and fulfilling coaching & speaking practice.

Here are our mane takes away with :

✅ Success is not linked to your job title -what success mean -uncover a purpose
✅ Speaking is one of the most underrating forms of marketing. Our ability to communicate it's what informs the world about our value. So, developing speaking skills should be a focus

📍Just the fact that we have a product or service doesn't mean you have a great business. Unless we know how to communicate and articulate in a way that resonates with people then we just got a hobby. So, speaking is one of the most powerful skills you should be a focusing on to develop

✅ Focus on developing your USP -Unique SERVING points -excellent customer service will never go out of fashion.
People will remember if you can create a unique experience. Listen what is important for the person in front to understand the best way of serving them. Desing an experience when people whant more of your service.



You can Jon Simon here: 

Simon Alexander Ong on LinkedIn

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COMING SOON!

Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

☑️ Connect with Marina Vishnyakova on LinkedIn

☑️ Connect with Elena Ivanushkina on LinkedIn

☑️ Connect with  Simon Alexander Ong on LinkedIn

☑️ Follow TopExpertBrand Accelerator page on LinkedIn

☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership

☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram

☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com

Our today's guest is Enrique Rubio,  the Founder Hacking HR , a global community of HR leaders and practitioners| Top 100 HR Global HR Influencer, Speaker on the topics of  HR & Tech and the Future of Work, Vegan and Ultra runner

Hacking HR is The Largest HR Conference EVER, with 24000 attendees in 2021 and over 30000 registered for 2022 with 600 speakers confirmed.

Here are our key takes away:

✅ Start with a genuine vision - people feel and know that it's true, and they will follow and support you
✅ To be efficient and creative, remove yourself from the routine and have a "me time" on a daily basis, even if it is 10 minutes a day. Do what works for you.
✅ To build a strong PersonalBrand, you need to go out there. Therefore, you become a public persona and you will have supporters and those, who will critisise you. FIlter those insights from the lenses of what you want to learn out of it and improve.
✅ Believe in yourself. Separate who you are your value as a person, from work you are doing. You are evolving and becoming better in your work, don't let it prevent from trying.

📍To make a successful transition from corporate to entrepreneur, make sure that:
✅ You've saved enough money for 1 year
✅ You've already tested your business concept that supposes to work
✅ You need to embrace an idea it's not gonna work and have a plan B

Thank you, Enrique, for sharing those great insights!

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COMING SOON!

Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

☑️ Connect with Marina Vishnyakova on LinkedIn

☑️ Connect with Elena Ivanushkina on LinkedIn

☑️ Connect with Enrique Rubio on LinkedIn

☑️ Follow TopExpertBrand Accelerator page on LinkedIn

☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership

☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram

☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com

Do you know what is the opposite of being in the survival mode? 

It's not happiness, it's resilience.

In our new Episode we are welcoming our guest, Mariya Radysh, an International Keynote Speaker, 2-times TEDx Speaker, Resilience Expert and Thought Leader on how to thrive as a human being in 2020s.

How to become visible and achieve professional success without having a burnout and how to thrive as a human being? Here are our key takeaways:



✅ If you want to grow professionally  and build a successful brand, you need to grow personally first, taking care of your health and your relationships.

Resilience is a chair with  3 legs: 

1) Health and energy level

2) Relationships with other people, and it’s not about quantity but quality

3) Fulfilment - mindset, skill of focus ( yes, it is a skill! )



✅ Opportunities are always coming our way, but we are so stressed that we don't see them, and if we are clear about our focus, what we are trying to achieve, then we start noticing them.



✅ To become visible on LinkedIn, post regularly.  Work it to the point that it's good enough, and don't be stuck in perfectionism. If you want to make everything perfect, you start procrastinating.  Create a consistent strategy to post once or twice a week.

As long as you are consistent, you will see the results.



From this episode you will also learn:

✅Why humor is a skill and how taking standup comedy course stretches your comfort zone and helps to connect and build relations

✅What is the difference between successful and very successful people and how to find the time to make it all

✅ How to be invited twice to speak at TEDx and how to prepare a TED talk in 2,5 days

COMING SOON!

Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

☑️ Connect with Marina Vishnyakova on LinkedIn

☑️ Connect with Elena Ivanushkina on LinkedIn

☑️ Follow TopExpertBrand Accelerator page on LinkedIn

☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership

☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram

☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com 

☑️ Connect with Mariya Radysh on LinkedIn

Our guest today is Daniel Barnes, founder of the World of Procurement Podcast,  Procurement practitioner , and one of the Thinkers 360 Top 50 Global Thought Leaders and Influencers in Procurement, Supply Chain and Legal. He has created the World of Procurement as he felt there was a massive gap for new types of content in this space.

In this episode we disuss:

What to post on Linkedin to engage your audience

How to build a powerful brand  , while having full time job, managing a rapidly growing procurement podcast and rising 3 kids under 3

And we'll share practical tips on What are those 20% of actions which will bring you 80% of results to become visible online

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Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU.  The course will also help you understand if you need to work on your personal brand or you are enough as you are.  At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.  Learn more about the course.

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☑️ Connect with Elena Ivanushkina on LinkedIn

☑️ Follow TopExpertBrand Accelerator page on LinkedIn

☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership

☑️ Follow TopExpertBrand Accelerator page on Facebook

☑️ Follow Marina Vishnyakova on Instagram

☑️ Follow Elena Ivanushkina on Instagram

☑️ Learn more at www.topexpertbrand.com