100 episodes

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

What It Means Forrester

    • News

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

    How Brands Can Steer Clear Of GenAI Backlash

    How Brands Can Steer Clear Of GenAI Backlash

    As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.

    • 28 min
    Breaking Down The EU AI Act

    Breaking Down The EU AI Act

    The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation.

    • 31 min
    Top Cybersecurity Threats In 2024

    Top Cybersecurity Threats In 2024

    In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the top five cybersecurity threats in 2024 and how organizations can protect themselves.

    • 37 min
    The Rise Of AI In The Cloud

    The Rise Of AI In The Cloud

    How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.

    • 28 min
    Can AI Help Prove CX ROI?

    Can AI Help Prove CX ROI?

    Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.

    • 27 min
    Mainframe Myth Busting

    Mainframe Myth Busting

    If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.

    • 29 min

Top Podcasts In News

Do We Know Them?
Do We Know Them?
Global News Podcast
BBC World Service
NBC Meet the Press
NBC News
PwC's accounting podcast
PwC
The Intelligence from The Economist
The Economist
Up First
NPR

You Might Also Like

Gartner ThinkCast
Gartner
Inside the Strategy Room
McKinsey & Company
The Knowledge Project with Shane Parrish
Farnam Street
a16z Podcast
Andreessen Horowitz
Masters of Scale
WaitWhat
HBR IdeaCast
Harvard Business Review