15 min
MTPE for Marketing and PR - Machine + Translation = Frustration? Thorsten Distler Text and Translation Plus – Sports and Health – Podcast
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- Marketing
Agencies and tech-savvy direct clients have eagerly jumped aboard the MTPE bandwagon in the hope of saving themselves time and money. But can the burgeoning machine translation post-editing (MTPE) industry really deliver what it promises? Even for creative texts? The desire to produce PR and marketing translations faster and cheaper is by all means understandable. But isn’t expecting them to be as good as those prepared by a human professional a little far-fetched?
Agencies and tech-savvy direct clients have eagerly jumped aboard the MTPE bandwagon in the hope of saving themselves time and money. But can the burgeoning machine translation post-editing (MTPE) industry really deliver what it promises? Even for creative texts? The desire to produce PR and marketing translations faster and cheaper is by all means understandable. But isn’t expecting them to be as good as those prepared by a human professional a little far-fetched?
15 min