188: Refreshed PESO Model, AI Facebook ad fail, social media job study Hanson & Hunt

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep

ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
The Infinite Dial 2024
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe

MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices