Above Board Fathom Analytics

Today Jack and Paul discuss what's not been working with getting the next version of Fathom Analytics launched. They come up with a plan, in real-time, to overcome this hurdle and get back to a regular cadence of releases (i.e. not a big project). They also come up with a set of rules to govern internal projects.

Software is complex. This episode goes into the pros and cons of how Jack (developer) and Paul (designer) work in terms of how they each make progress in huge projects, start and execute tasks, and deal with analysis paralysis that comes with complicated things.

It’s been a while since Jack and Paul have recorded an episode of this show, so there’s a lot to catch up on! A new marketing site was launched, we’re still a small team navigating focus, we’re working on a brand new version of our software, and we’ve prototyped a new ingest to be the fastest analytics ingest in the world.

Last week, we released several new features in our software and a fresh coat of paint in the UI. Jack and Paul discuss these features and how they relate to what’s coming up next, and they chat through the pricing increase that happened simultaneously. Lastly, they talk about why analytics software is more expensive than most hosting.

What do you do when you can’t always please all your customers? Jack and Paul discuss how they deal with negative feedback, the different types of negative feedback, when it’s valuable (and when it’s not), and even how they deal with negative feedback internally in the company.

Jack and Paul get into what’s going on inside Fathom Analytics right now, and then answer some questions about what it was like starting the company, what they’d do differently (or the same), and if there’s anything they’d change if they had to start Fathom again.
Special thanks to Ben and Adam from the "Hackers Incorporated" podcast for the most of the questions answered on this episode.