The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Inside the Ad Impressions Study
A look at the surprising stats for logoed masks, eco-friendly products and more.
Apparel Decoration: What Methods to Use When
When it comes to promo apparel, there’s no shortage of decoration options available. However, sometimes the sheer amount of methods can feel overwhelming. How do you know which method to use, and for which customers? Do all methods work on all fabrics? And most importantly of all – what do they all cost? In today’s podcast, we’re taking the mystery out of apparel decoration once and for all with help from Alison Zuccaro, Strategic Product Manager of STAHLS’, a leading decoration materials manufacturer. We will explain what all the different decoration options are, why it’s so important to pick the right method and how STAHLS’ can help steer you in the right direction on your next order.
Supplier Diversity and Promo
In this episode of Promo Insiders, Sara Lavenduski of Advantages magazine discusses supplier diversity with Jamie Crump and Kiruba Sankar, and what promo companies need to do to be able to serve those end-buyers with diversity programs.
Jeremy Picker On Why He Uses Pinterest
In this short snippet from The Social Angle Podcast, Jeremy Picker, CEO and creative director of AMB3R Creative, discusses why he likes Pinterest and how he uses it for business.
Should My Business Be on Pinterest?
In this Social Angle podcast, ASI's Vinnie Driscoll and Melissa Newman chat with Maria Kleger, a faithful and rabid user of Pinterest. Kleger, who is also a customer support team lead at ASI, understands the ins and outs of the platform and shares insights on how to use it effectively for business.
Branding During a Pandemic
Ryan Sauers of Sauers Consulting Strategies shares some tips for how to stay top of mind with your audience during tough times.