AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry Association of Equipment Manufacturers

With a new decade upon us, a lot of people in the construction and agriculture business world are marking this milestone with some uncertainty about what the future may hold. While the last decade was one of slow but uninterrupted economic growth, global trade skirmishes and political instability have given business leaders pause as the calendar turns to 2020. 
So what do the experts expect to happen, and how can the heavy equipment industry be prepared for it? On this edition of the podcast, Harvard lecturer and economist Dr. Vikram Mansharamani weighs in with his take on the future. He’s a global trend hunter, author and equity investor, and his approach to managing risk and recognizing opportunities is the counsel you need as you plan for the next decade.

As more Baby Boomers are reaching retirement age, equipment manufacturers who want to stay competitive are going to need to attract and retain younger workers. But many companies don’t have a plan for appealing to Gen X, Millennials and Gen Z.
And those that do might be basing it on false notions about generational thinking and mindsets. So in this edition of the podcast, Trend Hunter’s Senior Vice President of Research Services Courtney Scharf outlines their new, more precise framework of micro-generations, and shares some best practices that construction and agriculture equipment manufacturers can use to build an inter-generational workforce.

In the U.S., around 13 million acres of land are used as roads and rights-of-way in the interstate highway system. That’s a lot of real estate, and all it does is provide a surface on which to operate cars and trucks.
But a pioneering new experiment in Georgia, known as The Ray, is reimagining what roads could look like if they multi-tasked. Allie Kelly, the executive director of The Ray, says their 18-mile stretch of highway is using IoT technology to communicate with smart cars, generating solar power, and even growing crops. And in this edition of the podcast, she explains how their project could mean new opportunities for the manufacturers of construction and agriculture equipment.

What does the future hold for equipment manufacturers? We asked one of the world’s most well-known experts in future trends in technology, Sheryl Connelly. Connelly holds the title of Chief Futurist at the Ford Motor Company, and publishes the Annual “Looking Further with Ford” trends report. For more than 20 years, she’s been tasked with helping company executives prepare for what’s on the third horizon. In this episode, she talks about the importance of applying a futurist mindset to the heavy equipment industry and seven trends that are reshaping the business world on a global scale.
Music by Little Glass Men / CC BY 4.0

Statistics show that up to 90% of job site accidents are caused by unsafe behavior, not conditions. And Justin Ganschow of Caterpillar Safety Services believes that worksite rookies and veterans alike can benefit from learning critical safety lessons in a controlled, VR environment.
In this episode, Ganschow takes AEM inside the Cat® Safety VR program, including a memorable hands-on demo, and explains the lessons that other equipment manufacturers can take away from the program’s success—like why workers who are trained on VR systems are more likely to remember their training than those who learn in a traditional classroom setting.
Music by Little Glass Men / CC BY 4.0

Just about every major player in Silicon Valley and the auto industry has efforts underway to develop autonomous car technology. Not only will self-driving cars change the way the construction industry builds roads, but some of that same tech will power the autonomous heavy equipment of the future.
In this episode, an update on who’s leading the autonomous charge from Alan Ohnsman, a senior editor at Forbes. Then, Ellice Perez from Waymo, formerly the Google self-driving car project, explains how equipment manufacturers can put LiDAR technology to work. And finally, what the advent of autonomous vehicles will mean for the roadbuilders of the future with Steve Vozar, the CTO of May Mobility.