Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran The FMCG Insider

In the second episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to an expert panel within the beer and wine trade about upcoming trends in the industry. We speak to; Dom South, founder of Brand Fitness Ltd and former Marketing Director at Green Kind; Ben Lockwood, the On-Trade Marketing Manager for BrewDog and Fran Bridgewater, a fellow CIM member currently working at the Drinks Network. 
We talk about:
Beer and wines in through the off-trade channel
What has Covid done for the brewing trade? Has this caused an uptick in sales through the multiples Have there been particular product trends? Hard Seltzer, Kombucha and Alcoholic Teas
Will these become popular in the UK? Who's buying these? Retailer attitudes towards trends
Are the retail buyers aiming to get behind the trends now or later? Are online wholesalers more innovative? Low and No Alcohol
Will these become popular once the on-trade is open? Is there a market for this? Looking to the future
What will the on-trade look like in 12 – 36 months time? Will contactless change shopper behaviour? The importance of the sommelier If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com