33 episodes

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry.
Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

Blogosphere: Serious Influence Blogosphere

    • Marketing

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry.
Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

    2: Series 4, episode 2: Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom

    2: Series 4, episode 2: Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom

    In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Emily Trenouth, who is Head of Influencer Marketing Strategy at Mediacom.
    Before moving to Mediacom, Emily worked at both Takumi and Tribe – and saw the micro-influencer movement evolve first-hand. She has a 360 approach to influencer marketing and is seeing a continued rise in budgets into the space.

    • 49 min
    1: Series 4, episode 1: Sir Martin Sorrell, Founder of S4 Capital

    1: Series 4, episode 1: Sir Martin Sorrell, Founder of S4 Capital

    In this week's episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sir Martin Sorrell, who is the founder of S4 capital – a digital advertising and marketing services company established in May 2018. 
    S4’s strategy is to build a purely digital advertising and marketing services business by integrating leading businesses in three areas: first-party data, digital content and digital media planning and buying.
    Before S4 capital, Sir Martin was the chief executive of the world’s largest advertising and PR group WPP, which he founded in 1985 after taking a controlling stake in a small UK manufacturer of wire baskets and teapots called Wire and Plastic Products.
    Last year, Media Monks – S4 capital’s digital content arm merged with Amsterdam-based influencer-marketing network IMA.

    • 48 min
    10: Series 3, episode 10: Diversity without tokenism in influencer marketing campaigns

    10: Series 3, episode 10: Diversity without tokenism in influencer marketing campaigns

    In this week's episode of Blogosphere: Serious Influence, we have a special installment. It is a panel discussion from this year's Blogosphere Festival all about diversity within influencer marketing campaigns without tokenism.
    The panel is hosted by Blogosphere's creative director Elaine Malone, and the panellists are Kemi Alemoru (of Gal-dem), Lottie L'Amour, Grace Victory and Jamie Windust.

    • 39 min
    9: Series 3, episode 9: Lewys Ball (Looking for Lewys), Influencer

    9: Series 3, episode 9: Lewys Ball (Looking for Lewys), Influencer

    In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys.
    Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies - first at school and then at university - for around a decade. He has worked on many brand campaigns including Rimmel.
    Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

    • 35 min
    8: Series 3, episode 8: Sam Chapman (of Pixiwoo) and Phil Hughes, COO of Gleam

    8: Series 3, episode 8: Sam Chapman (of Pixiwoo) and Phil Hughes, COO of Gleam

    In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam.
    Sam (one of the UK's first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first hand experience of brand deals, contracts, licensing and rights.
    Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

    • 28 min
    7: Series 3, episode 7: Matt Coyne (Man vs Baby), Influencer

    7: Series 3, episode 7: Matt Coyne (Man vs Baby), Influencer

    In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby.
    Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he's built up an audience of more than 250,000, written two best-selling books and won parenting influencer of the year at the Blogosphere Awards 2019.
    Matt discusses the ins and outs of publishing, how the online world is at risk of becoming a 'boring' place as influencers try to be brand safe, and how he deals with trolls.
    Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/browse/collection/blogosphere-festival-2019?show-sign-up&utm_source=blogosphere&utm_medium=blogosphere&utm_campaign=blogosphere) .

    • 29 min

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