Blueprint Kallaway

This is episode 042 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
In this episode, Kallaway breaks down:
Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 steps
If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
-----------------------
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

This is episode 041 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
In this episode, Kallaway breaks down:
Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right now
If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
-----------------------
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To listen to the audio version of the show, check out: https://apple.co/4dehfr6
Tools/Creators Mentioned:• Cleo Abram: https://www.youtube.com/@CleoAbram
Show Notes:0:00 - Tiff’s Background Story05:09 - Tiff’s Journey to Full-Time Creator13:25 - Structuring Brand Deals20:29 - Inside Look at B2B Brand Deals23:31 - Breaking into the B2B Creator Space28:23 - Taekoff Deep Dive35:27 - Marketing and Growing Taekoff43:33 - Tiff on Building her Team50:40 - Content Strategy Deep Dive58:27 - AI Tools Discussion
----------
Follow Tiffany:• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ • Instagram: https://www.instagram.com/tiffintech/• YouTube: https://www.youtube.com/@TiffInTech• Taekoff: https://www.taekoff.com/
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

This is episode 040 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.
Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.
How does Kallaway's Blueprint differ from normal podcast episodes?
Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworksBlueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guestIn this episode, Kallaway breaks down:
Week 40 metrics and Month 10 strategy updateSatellite accounts: an emerging trend from brands on socialWhen to hop on new social media platforms?2 mindset hacks for creators
Tools/Creators mentioned in this episode:
Oren John (@orenmeetsworld)Maxim (@bymaximise)JT Barnett (@jtbarnett)If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.
-----------------------
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To watch the video version of the show: https://youtu.be/PwgrHR51D8s?si=quVJF4RRLCTnWMf5
Tools/Creators Mentioned:• MyMind (idea capture system) - https://bit.ly/kallawaymymind• McKay Wrigley - https://twitter.com/mckaywrigley• Thunder Keck - https://www.tiktok.com/@thunder_keck
Show Notes:0:00 - Riley’s Background Story05:47 - The value of being Content Creator16:49 - Riley’s Workflow and Team21:59 - Riley’s Content Strategy28:30 - Monetization Discussion41:35 - The Community-Product Model46:31 - Launching a Community53:19 - Rethinking “Community Building”1:03:40 - Paid Communities1:14:57 - Capturing Value as a Creator1:20:56 - Mining Your Community for Content1:25:10 - Alternative Monetization Channels1:32:26 - Testing Content Formats1:42:03 - Niching Down?
----------
Follow Riley:• Tiktok: https://www.tiktok.com/@rileybrown.ai• Instagram: https://www.instagram.com/realrileybrown/• Twitter: https://twitter.com/rileybrown_ai
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 019: Kallaway sits down with Jordan Mix (Partner at Late Checkout) to power of paid communities, the future of content, advice for building a community, the LCA flywheel, Boring Marketing, a marketplace for #2 operators, Dowithin, and more
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
I call it wknds as an ode to "nights & weekends," the time when the obsessed build advantages.
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:0:00 - Jordan’s Background Story06:53 - Late Checkout Breakdown14:47 - Audience - Community - Product28:00 - Skool and Paid Communities35:12 - Paywalling Content38:24 - Advice for Building a Community43:58 - LCA and Community-Powered Products51:42- Boring Marketing and Service as a Software1:01:13 - Authenticity1:04:04 - Dowithin
----------
Follow Jordan:• Twitter: https://twitter.com/jrdnmix• Dowithin (newsletter): https://dowithin.beehiiv.com
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game
Follow wknds:• Instagram: https://www.instagram.com/wkndstv• YouTube: https://www.youtube.com/@wkndstv• Tiktok: https://www.tiktok.com/@wknds.tv