Building a Successful Email Newsletter in South Africa | Renier Kriel | The Open Letter

After being frustrated by what was available for founders and businesses in tech, Renier decided to build what has now become a successful Newsletter serving South Africans twice a week with a magical mix of news, advice and interesting insights into the industry. Renier shares the journey we have taken with The Open Letter and provides priceless lessons on the inner workings of how to get emails delivered and ensure reach. 0:00 Intro 00:54 Starting The Open Letter 04:03 Getting it off the ground 06:39 Some golden insights into email as a medium 12:59 Manging content twice a week 16:56 Learning how to make sales in Media 19:39 Understand how email engagement scoring works 22:08 Dealing with "hate mail" 27:45 What to do after reaching 10000 subscribers