309 episodes

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business Wars Wondery

    • Management
    • 4.8 • 163 Ratings

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

    Wondery Presents: Secret Sauce

    Wondery Presents: Secret Sauce

    In Wondery’s newest series, Secret Sauce, hosts John Frye and Sam Donner explore the stories and successes behind some of the most inspiring businesses, creative innovators and intrepid entrepreneurs. 

    First up, we’re diving into the company that revolutionized how we vacation, travel, and even how we trust other people...we’re talking about Airbnb. In 2008, Air Bed and Breakfast launched at SXSW with high hopes of becoming an alternative to overbooked hotels...but they ended up with just two people booking a stay...and one of them was a co-founder of the company. How did Airbnb persevere through adversity to become a company that would forever change the way we think about travel? What was their magic - their secret sauce - that made them such an unlikely success story? And what lessons can we learn from them? 

    Listen at wondery.fm/SS_BusinessWars.

    • 5 min
    KFC vs Chick-fil-A | The Fried Chicken Future

    KFC vs Chick-fil-A | The Fried Chicken Future

    After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between two pieces of bread? For more on the emergence of the chicken sandwich as fast food’s favorite son, we speak to Nick Wiger — writer, comedian, and host of the Doughboys podcast. Wiger gets to the bottom of the chicken trend, speculates on what’s next at the drive-thru, and discusses whether or not plant-based protein has a place on the menu.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors! 

    ZipRecruiter - Try it for FREE at ZipRecruiter.com/BW.

    To get started with a free trial of Klaviyo, visit klaviyo dot com slash listen.

    • 24 min
    David Brown on The Art of Business Wars

    David Brown on The Art of Business Wars

    Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discuss how the book came together, what makes a great Business Wars story, and preview some of the never-before-seen rivalries sure to thrill long-time listeners. 

    The Art of Business Wars is available now from all major booksellers.

    https://podcasts.apple.com/us/podcast/the-next-big-idea/id1482067226

    • 23 min
    KFC vs Chick-fil-A | Sandwichmania

    KFC vs Chick-fil-A | Sandwichmania

    It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But when President Dan Cathy makes controversial remarks against same-sex marriage, Chick-fil-A becomes a battleground. Meanwhile, Popeyes new CEO reverses the chain’s long downward slide by returning the company to its Louisiana roots. He introduces snappy new advertising and Cajun recipes, including the company’s first fried chicken sandwich. Rising to the challenge, Chick-fil-A attacks their rival with some savvy twitter swordplay over whose sandwich reigns supreme. The ensuing social media frenzy inspires a nationwide rush on both chains, but KFC is left out in the cold. Then the great sandwich wars of 2019 help bring about a shocking upset in the world of southern fried fowl, just as all the players begin to plan for a more sustainable, less meat-heavy future. 

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors! 

    NetSuite - Schedule your FREE Product Tour at NetSuite.com/WARS.

    Expensify - Visit Expensify.com/BW to get started with a free trial.

    To get started with a free trial of Klaviyo, visit klaviyo dot com slash listen.

    • 25 min
    KFC vs Chick-fil-A | The Colonel’s Last Stand

    KFC vs Chick-fil-A | The Colonel’s Last Stand

    It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the chain radically changes course, and commits to a “Re-colonelization,” reinstating many of Sanders’ original recipes, and reinvesting in its disenchanted franchisees. Kentucky Fried Chicken surges just as Chick-fil-A makes a series of fatal errors; they lose millions in a marketing misstep, and take on debt to expand rapidly in shopping centers. As the recession deepens, and consumers as well as developers shun malls, Chick-fil-A faces financial ruin. Meanwhile, Popeyes has his own debt-fueled misadventures. Owner Al Copeland leans hard into the 1980s junk bond market and attempts to catch up with KFC by leveraging a hostile takeover of Church’s Fried Chicken, with fatal results.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Expensify - Visit Expensify.com/BW to get started with a free trial.

    To get started with a free trial of Klaviyo, visit klaviyo dot com slash listen.

    • 27 min
    The Art of Business Wars Lesson 4: Positioning

    The Art of Business Wars Lesson 4: Positioning

    oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your copy, visit wondery.com/the-art-of-business-wars. 

    • 4 min

Customer Reviews

4.8 out of 5
163 Ratings

163 Ratings

Barbrainer ,

Informative

Thank you guys, you are working with some big fish hooks out there. I don’t see why anyone would not get hooked up. Never mind the detail, I love what I get out.

Memphis_ZA ,

Great

Top stuff. Very informative

Tonie Ehlers ,

I really enjoyed this!

Even for a South African this podcast is wonderful,like wondery. 😁

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