144. From Mathematician to Multimillion Dollar Beauty Brand CEO School

In today’s episode I talk to Ego Iwegbu, a mathematics major turned clean cosmetics expert. She is a genius not only in mathematical formulations but chemical ones as well, having created a clean beauty cosmetic line called The Good Mineral. Ego is on a mission to help women live their best lives by eliminating harmful ingredients often found in beauty products.   During our powerful conversation, Ego speaks on breaking out from the academic family tradition to courageously explore entrepreneurship. She shares why courage is the first step to success (even when you want to quit and you’re afraid to fail), why at the end of the day scaling might not always be the best decision for your business and the key to getting your products into the market.    Links Mentioned: Website: https://www.thegoodmineral.com/  Instagram: https://www.instagram.com/egoiwegbu/   Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else.   This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co   Get on the list for more info about the upcoming Women's Leadership Conference: https://info.theceoschool.co/womens-conference-2022