70 episodes

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
.
#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

Coffee Conversations about Influencer Marketin‪g‬ Echocast Radio

    • Marketing
    • 4.6 • 5 Ratings

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
.
#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

    Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

    Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

    In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.

    Grab a cup of coffee and listen as we discuss:

    • Digital transformation and what it actually is and how influencer marketing fits into the equation.
    • The reason for scepticism in influencer marketing and why it’s wrong.
    • Most brands’ lack of understanding of how influencer marketing contributes to sales.
    • The trick brands are missing with their own customers.

    Listen to the episode here: https://band.link/coffeeconversations

    This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

    Please remember to subscribe to the podcast and share.

    Connect with Mike here: https://www.linkedin.com/in/mikestopforth/

    Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 54 min
    Season2: EP2: Demystifying influencer marketing rules and regulations

    Season2: EP2: Demystifying influencer marketing rules and regulations

    In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK.

    Grab a cup of coffee and listen as we discuss:
    • Why disclosure in influencer posts is important for brands and influencers.
    • Do consumers understand the labels influencers use to disclose brand partnerships?
    • Is it the responsibility of influencers or brands to ensure transparency and disclosure?
    • Does public naming and shaming work?

    Listen to the episode here: https://band.link/coffeeconversations

    This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

    Please remember to subscribe to the podcast and share.

    Connect with Rupa here: https://www.linkedin.com/in/rupa-shah-hashtag/

    Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 31 min
    Season2: EP1: TikTok: influencer marketing's next big thing?

    Season2: EP1: TikTok: influencer marketing's next big thing?

    In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies.

    Grab a cup of coffee and listen as we discuss:
    • Why TikTok is popular and why it became even more so during 2020
    • Including TikTok in influencer campaigns
    • Is it really just for the youth?
    • Why TikTok could be a good fit for certain brand campaigns
    • How TikTok campaigns are conceptualised, implemented and
    measured

    Listen to the episode here: https://band.link/coffeeconversations
    Please remember to subscribe to the podcast and share.

    Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-bailie/

    Connect with Mike on LinkedIn here: https://www.linkedin.com/in/mikesharman/
    Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 33 min
    The value and power of connecting with your customers in an authentic way

    The value and power of connecting with your customers in an authentic way

    In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent.

    Please remember to subscribe to the podcast and share.
    Connect with Hazel on lLinkedIn for some great insights into marketing in the world of Telcos here: https://www.linkedin.com/in/hazel-mbofana-chimhandamba-70641b59/

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 29 min
    Influencer Marketing in the Gaming Industry

    Influencer Marketing in the Gaming Industry

    Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but is fast becoming the go-to for even skincare brands.

    Please remember to subscribe to the podcast and share.
    Connect with Gabi on Twitter here: https://twitter.com/GabbiBrondani

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 33 min
    Influencer Marketing in 2020 and beyond

    Influencer Marketing in 2020 and beyond

    Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses.
    Please remember to subscribe to the podcast and share.
    Connect with Ramiza on Instagram here: https://www.instagram.com/digital_media_specialist/

    Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

    • 1 hr 6 min

Customer Reviews

4.6 out of 5
5 Ratings

5 Ratings

PixieSistaHoodHour ,

Wonderfully real and insight filled conversations

I’m loving what has been created with the podcast. The topics, guests and conversations are always so interesting and have so much learning in them that one can use and share with others. Great work! Amazing growth! Excited to see what’s next 😃

Pieterg100 ,

The Green

Well done team, some great guests your are hosting. Thanks for educating the market on influencer marketing. I find it very interesting. Keep up the good work.

JayWPS ,

Influencer Marketing

Great to get a local channel expanding on influencer marketing initiatives, the do’s & don’ts and some industry experience around execution! Will continue to follow...Thanks Sinty!

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