45 episodes

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
.
#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

Coffee Conversations about Influencer Marketing Echocast Radio

    • Business

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
.
#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

    Influencer Marketing keeps growing because IT WORKS!

    Influencer Marketing keeps growing because IT WORKS!

    This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the journey with us.

    We end the year off with a bang! We have our first international guest on the episode - all the way from Texas in the United States of America. TOM AUGENTHALER is a world-renowned speaker and educator on Influencer Marketing, working with many fortune 500 companies such as Intel, HP and TIME Magazine! He’s been in the influencer marketing game since 2007 and consulting corporate clients since 2009.

    To watch Tom’s LinkedIn videos, Influence Unpacked, search for the hashtag #InfluenceUnpacked on the platform or even better, follow or connect with him at https://www.linkedin.com/in/taugenthaler.

    As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

    • 1 hr 1 min
    The role that Social Media Strategy & Management plays in Influencer Marketing campaigns

    The role that Social Media Strategy & Management plays in Influencer Marketing campaigns

    The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals.

    In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstation.co.za), about the dire need for brands to map out & manage their social media journeys; broadly and in the context of influencer marketing.

    Follow Bronwynne on Instagram (www.instagram.com/conversationswithbron/) to get to know her better and for great industry tips; and if you want to find out more about her business, follow them on Instagram too (www.instagram.com/conversationstationza/).

    Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.

    Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.

    Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

    • 32 min
    An episode about Zara, Influencer Marketing & Breaking the Internet

    An episode about Zara, Influencer Marketing & Breaking the Internet

    Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING!

    In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital strategist, actress, model, serial businesswoman and much more…

    Follow Kriya on Instagram, Twitter and Facebook to get to know her better (@kriya.g); and if you want to know more about her business, check out Tridens Media’s website on www.tridensmedia.com.

    You can read the full article that we referenced on the results of the Zara campaign on Biz Community at this link... https://www.bizcommunity.com/Article/196/179/195782.html

    Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.

    Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.

    Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

    • 33 min
    InsureTech start-up Granadilla leverages Tech & People to power ahead

    InsureTech start-up Granadilla leverages Tech & People to power ahead

    Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance.

    You can find out more about Granadilla Insurance on www.granadilla.ai or catch them on Facebook, Instagram, Twitter, LinkedIn and YouTube.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za.

    • 37 min
    Behavioural Linguistics in Influencer Marketing

    Behavioural Linguistics in Influencer Marketing

    Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing.

    You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za.

    • 21 min
    Employee Advocacy is a No-Brainer!

    Employee Advocacy is a No-Brainer!

    In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach.

    You can find out more about theIntern-Ship on www.theintern-ship.co.za or catch them on Twitter and LinkedIn.

    A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za.

    • 23 min

Customer Reviews

Pieterg100 ,

The Green

Well done team, some great guests your are hosting. Thanks for educating the market on influencer marketing. I find it very interesting. Keep up the good work.

JayWPS ,

Influencer Marketing

Great to get a local channel expanding on influencer marketing initiatives, the do’s & don’ts and some industry experience around execution! Will continue to follow...Thanks Sinty!

TaylaCal ,

Great examples of micro-influencers in action

Easy to listen to, short and sweet whilst still getting the message across. Sinty is a natural at getting the best out of the people being interviewed. It’s great to hear honest accounts from both influencers and clients.

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