12 episodes

Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

Content Matters Ingeniux

    • Business

Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

    Scott Abel Dishes on Content Strategy and Information Enablement

    Scott Abel Dishes on Content Strategy and Information Enablement

    Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on content strategy, and he’s the co-author of Intelligent Content Management: A Primer and The Language of Content Strategy,  and the creator of the Content Strategy Series of books from XML Press. He's also the producer of the Information Development World Conference.

    Scott and talked about many things related to content strategy, including the challenges companies facing, the key elements and roles involved in developing and managing your content strategy and content operations, and the role of a unified content hub.

    • 46 min
    David Hillis on the Evolution to Agile Content Management and What it Means for Organizations

    David Hillis on the Evolution to Agile Content Management and What it Means for Organizations

    A conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how content management is evolving and pushing organizations to rethink what content means to them. 

    "Content is actually the most valuable business asset that most organizations have. Content shapes the way that we interact with the world, with our customers, with the market. It's how we project not only who we are, but where we're going as a company."

    Listen in to hear David's insights on agile content management and what that really means today.

    • 1 hr 6 min
    Alan Porter Talks Content-Driven Experiences

    Alan Porter Talks Content-Driven Experiences

    If you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A],  a frequent conference speaker, guest writer, and trainer on content marketing, content strategy, customer experience and the author of “The Content Pool: Leveraging Your Company's Largest Hidden Asset,”  about the importance of content to the organization and the challenges faced when your content is siloed and not respected for the differentiator that it really is.  Porter also shared his insights on the CMS industry, the role of technical communicators and the value of not using lists. 

    • 39 min
    Scott Hunter on Building Modern Applications with Microsoft .NET

    Scott Hunter on Building Modern Applications with Microsoft .NET

    Scott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, machine learning, big data and mobile apps. We also talked open source, Microsoft vs Java and how much things have changed at Microsoft.

    • 48 min
    Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Human

    Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Human

    Mathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing centers on the idea of human to human marketing, engaging through conversations and how context marketing builds better customer experiences.  We talked to Sweezey about human to human marketing,  the role of AI, the importance of data and how marketing is changing now and will continue to evolve. Plus, Sweezey provides three things marketers should start doing today.

    • 39 min
    Understanding Storytelling in B2B Marketing with Ann Handley

    Understanding Storytelling in B2B Marketing with Ann Handley

    Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes.  She joined us for a conversation on the importance of storytelling in B2B marketing, of knowing your audience and finding the right voice to speak to and with them. 

    • 25 min

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