EP 377 | The Journey to Niche with Denean Jackson Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean.

In this episode we learn:
- self-assessment is an important tool
- reflect on your strengths, weaknesses, passions, and areas of expertise
- identify what sets you apart from others in the industry
- explore the current trends, demands, and gaps in the design market
- understand the needs and preferences of your target audience
- gather feedback from past clients to understand what they appreciated most about your services
- don’t be afraid to experiment and try out various specializations within interior design
- continue to learn through workshops, courses, and industry publications

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