The DOC and the GURU Echocast Radio

This week on the Doc and Guru Podcast we look back on the year that was. The highlights. The lowlights. And the absence of lights.

As is always the case in South Africa it has been a roller coaster of a marketing and media ride in 2022. So as we prepare to recharge the batteries this holiday season (literally and figuratively) and to reflect on the inevitable challenges that lie ahead in 2023, the Doc and Guru Podcast team would like to thank you all for taking the time to listen, and for joining in the discussion this year.

Have a wonderful break.

And remember. The real problems only start when people stop talking to each other.

Let’s keep talking!

“It was the best of times, it was the worst of times, it was the age of marketing wisdom, it was the age of advertising foolishness, it was the epoch of media belief, it was the epoch of procurement incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair. We had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way”.

With apologies to Charles Dickens and my matric English teacher.

This week on the Doc and Guru Podcast we say farewell to advertising and marketing industry stalwart Yvonne Johnston as she relocates to a new life in Majorca. Or is that Malta?

Yvonne reflects on her early days in advertising and media, and her journey from media planner to founding CEO of BrandSA, and now highly successful Self-Mastery and Leadership Coach.

Yvonne’s journey is a testimony to the power of constantly expanding your knowledge, reinventing yourself and always preparing for the next challenge.
If you’re tired of outsourcing your career join us this week on the #DocAndGuru podcast as we discover what’s next for Yvonne Johnston. And maybe what’s next for you as we all reflect on the challenges and opportunities for us as a nation, and as individuals, in 2023.

Bon Voyage Yvonne. It’s been a pleasure sailing with you these past 30 something years. What a journey it’s been.

Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.

This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.

The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.

Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.

A growing re-evaluation of the role of paid influencers.

The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.

GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.

Available #free on all your favourite listening platforms.

We discuss all of these and a whole lot more on this week’s The DOC & The GURU Podcast, as we welcome Melanie Sarjoo into the studio. Having just finished a 5-year stint at a major advertising group, Melanie shares her experiences as well as ideas on her New Next.

We chat about how change brings growth and new opportunities – if you are open to it. On DEI, Melanie asks why there aren’t more women heading up the creative function, or for that matter, the entire agency and what can be done about this. She also touches on her personal journey and shares about the Foundation for Inclusive Education and urges that more people with disabilities be employed in the advertising and media industry.

We also touch on culture, remote work, and the importance of understanding and embracing the human side of business; with heart and compassion, whilst showing up differently. With some of her life’s lessons…

So, this is again another end-to-end episode of The DOC & The GURU Podcast that you really don’t want to miss.

#change #reinvention #opportunity #advertising #media

As you have come to expect with The DOC & The GURU Podcast, this week is again action-packed as we cover a host of interesting and critically-important topics, when chatting with Jayson Naidoo and Vivien Katzav of the newly-formed Blanchard South Africa.

From the classic and best-selling ‘The One Minute Manager’, Ken Blanchard and his team at The Ken Blanchard Companies have built one of the world’s leading training and development companies over the past 40 years; that is now even easier to access than ever before.

In this episode, we cover both generic and SA-specific challenges as well as some of the world-class educational products and services that are available (in multiple formats). Our chat includes government and societal ills, the corporate market, student engagement, iconic leadership, and are you truly a Servant Leader (listen in to take the quiz) as well as a whole lot more…

With the ongoing challenge to nurture great leaders for today and tomorrow, Blanchard continues to invest in research and design around leadership. In taking this message around the country, Viv is presenting ‘Leadership Malpractice – A South African Perspective’ at a free business breakfast next week. So, if you are in the JHB area, this is a great opportunity to get a sense of what Blanchard can offer you and your company (the link is in the comments below to reserve a seat).

So, as we always say - be part of the conversation and don’t miss out, by listening to another great episode of The DOC & The GURU Podcast.
#leadership #training #learning #development #performance

This week on the Doc and Guru podcast we chat with Nkgabiseng Motau Chief Creative Officer at Think Creative Africa and Jury President of the Pendoring Awards 2022. Nkabiseng is joined in studio by Eben Keun General Manager of the #PendoringAwards22 and Chief Brand Architect of Breinstorm Brand Architects.

Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendorings has continued its evolution towards fully inclusive linguistic and cultural representation. And they have UNESCO endorsement to prove it. The awards are now open to all indigenous languages and extend beyond advertising to include inter alia books, music videos and social media content.

More than 60 years ago Marshal McLuhan coined the phrase that has done so much to commoditize media and fuel the race to the bottom for cultural and contextual nuance in advertising.
The medium is the message.
But if we are to succeed with fundamental transformation in advertising and media, or better still transfiguration, then we need to embrace a new reality. When it comes to cultural expression in advertising and media the new reality is that
The message is the medium.

The World Federation of Advertisers (WFA) guide to Diversity and Representation outlines 4 clear themes to explore for DEI
• Inclusive Audience Planning
• Supporting Diverse Voices
• Balancing Brand Safety
• Measuring Success
In a fractious and increasingly divided South Africa, fostering a diversity of voices is a critical imperative.

Join us this week on the Doc and Guru Podcast as we pose the question to the Pendoring Award team
Can we really have sustainable industry transformation without fostering cognitive and cultural diversity?