The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail firstname.lastname@example.org.
EP155: How Growth Helps Reedit Get 430 Million Active Users Every Month
In this episode of the GrowthTLDR, we talk to Vaibhav Sahgal, the head of growth at Reedit.
We talk to Vaibhav about the structure of the growth team and the metrics they're accountable too. We get into the first big win the growth team had at Reedit, how the team grew to over 60 people, and Vaibhav walks us through some of the latest successes the team has had.
EP154: Why Hull is building a successful business for the mid-market
In this episode of the GrowthTLDR, we talk to Romain Dardour, the CEO and Co-Founder of Hull.
Hull solves the problem of making data accessible across all marketing, sales, and customer support tools. It aggregates all of your data together into one unified profile.
We talk to Romain about what customer acquisition channels are working for Hull, how Hull started life as an internal tool at a gaming company, and how Romain wants to build Hull for the mid-market.
EP153: How to Build a Product-Led Go-To-Market
In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer.
We talk to Elena about how most founders struggle to set up a growth function within the company.
We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies.
EP152: The Four Ways Product-Led is Changing Companies Go-To-Market
In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market.
We cover four areas where product-led is changing how companies grow.
We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users.
We get into how product teams are gaining more responsibility for companies' business metrics if the website is being made obsolete and we discuss how product-led is disrupting how companies do both pre and post-sales.
EP149: The Repeatable Formula for Increasing User Engagement
In this episode of the GrowthTLDR, we talk to Pulkit Agrawal, the CEO and Co-Founder of Chameleon.
Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades.
We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products.
EP148: How Fast-Growing Companies Make Use of Data
In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market.
We talk about the benefits of being an expert in your customer versus an expert in data.
We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months.
We then discuss how the best companies establish pods to make an impact against those metrics.