Health Matters SA Cipla RSA

Ensuring patients take their medication as prescribed is vital for managing chronic illnesses and improving health outcomes.

To discuss the importance of adherence, the challenges people face and how to overcome these obstacles, we're joined by Dr Craig Nossel co-founder and Chief
Medical Officer of Evia Health.

Evia Health use technology, behavioral economics, and data to empower patients to control and improve their
health.



The importance of medication adherence (00:00:59) Dr. Nossel discusses the vital role of medication in keeping people well, preventing complications, and reducing healthcare costs.

Challenges in medication adherence (00:02:59) Dr. Nossel highlights various challenges, including forgetfulness, cost, lack of knowledge, side effects, and cultural stigma, affecting medication adherence.

Technology and medication adherence (00:06:39) The discussion touches on the role of technology, including reminders, applications, and data feedback, in improving medication adherence.

Behavioural economics in developing solutions (00:11:19) Dr. Nossel explains how behavioural economics principles, such as loss aversion and hyperbolic discounting, are used to develop solutions for medication adherence.

Role of technology in healthcare delivery (00:15:22) The conversation explores how technology, including packaging, messaging platforms, and AI, supports healthcare delivery and personalised patient care.



Keywords

#podcast, #Health Matters, #Cipla, #Dr. Craig Nossel, #Evia Health, #medication adherence, #prescribed medication, #chronic illnesses, #health outcomes, #financial impact, #non-adherence, #medication regimen, #technology, #behavioral economics, #healthcare professionals, #artificial intelligence, #healthcare solutions, #medical advice, #medication schedule, #chronic medication, #epilepsy, #technology, #artificial intelligence, #healthcare professionals, #medication packaging, #personalized support, #chronic conditions, #artificial intelligence, #medication adherence patterns, #Cipla, #healthcare solutions, #medical advice, #prescribed medication regimens

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This episode is brought to you by Ultimag Advanced.