How Strove is building out their B2B strategy for their wellness app

Providing health and wellness to employees has become significantly more important since 2020. Many companies, whether working in-office or remotely, have had to find ways to ensure their staff are looked after while adding culture. This is a massive opportunity that Chris Bruchhausen from Strove explained to us in this week's episode of How Would You Build It. 01:01 What is Strove 05:03 Will wellness Apss survive in the age post Covid 06:13 Why these programmes are sellable to companies. 10:24 Creating a sales funnel 13:38 What growth metrics are you watching? 16:00 Employee performance & helping the not-so-active. 22:56 Loss aversion 27:22 Utilising web3 31:07 Upcoming AI strategy Subscribe to the channel: https://bit.ly/3odL81p ______ Where to find more: The Open Letter: https://www.theopenletter.io/ Solve For Why: https://www.solveforwhy.co.za/ Flint Consulting: https://www.flintconsulting.co.za/