How To Build & Scale A Buy Now, Pay Later FinTech | Mark McChlery | PayJustNow

The buy now, pay later framework has been around for a long time, but in recent years with the advancement of the FinTech spae, we have seen massive growth in this industry. Catch our conversation with Mark about how they have grown into the biggest player in the space in South Africa reaching 2 million end consumers. 0:00 Intro PayJustNow 02:22 What does PayJustNow do 08:11 How does Buy Now Pay Later work 10:33 Cheat sheet to growing your brand 16:29 Understanding the market & growth of e-commerce in SA 23:40 becoming a subject matter expert 26:18 Data and go-to-market strategy 29:10 Navigating a launch with low margins 32:27 The only unknown in business today is... 34:52 The daily metric you look at every day 45:03 Advice for new founders