
37 episodes

How to Sell Art: The Abundant Artist Podcast Cory Huff, TheAbundantArtist.com, How to Sell Art Online
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- Business
We interview successful professional artists including painters, sculptors, photographers and other fine artists. We talk about the business of art and what it takes to succeed.
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Interview with Patrick Hall
In this episode:
00:45- How Patrick went from an MFA to opening a cabinet shop and working as a general contractor
7:09- How Patrick grew his design/build business
12:52- How working with fabricators and manufacturers has informed Patrick's art-making methods
13:47- Patrick explains what "fabrication" means in the context of design/build work
19:10- How Patrick has made the transition from contracting to creating fine art clay pottery
21:49- How 2D art is different from 3D art, and the unique challenges of each type of work
24:09- Where Patrick is headed next with his art
27:40- Patrick describes the state of being "in the zone" that he reaches when working in clay
30:45- How Patrick learned to manage the logistics of a busy practice and business -
Finding Your Thing with Maggi McDonald
In this episode:
4:35- Maggi shares about how she created a Skillshare class on how artists can create flat lay images for social media... and what a flat lay is.
11:03- How Maggi's background and training in retail merchandising led her to realize she wanted to be an artist.
13:42- What a typical day looks like for Maggi, who has been painting full-time for four years.
23:53- Book recommendations on setting energetic and creative boundaries.
25:27- As a chronic overachiever, Maggi shares some strategies for coping with those tendencies without burning out.
33:45- Why Maggi has chosen to put her artwork on as many art marketplace websites as possible.
41:03- Social media partnerships that have been important for Maggi's business, how she formed them, and what she's looking for in business partnerships at this stage of her career.
46:10- Before Maggi began creating art full-time, she ran a small cake business from her kitchen. She shares how she stumbled across cakes as an art form, and how that experience has informed the work she's doing now. -
Interview with Nancy & Jarrod, Founders of Art Lovers Australia
In this episode, we cover:
00:48- What Nancy & Jarrod took away from the Business of Art Conference
4:10- Where Nancy & Jarrod will take the conference next
5:30- How Art Lovers Australia was started
8:55- Nancy & Jarrod have a very hands-on approach with their artists, which is unusual for a gallery. They share why they operate this way and what it looks like.
15:10- The industry and Internet changed rapidly, and Art Lovers Australia works hard to keep up and change their recommendations accordingly. A great example of this is SEO best practices.
16:30- Jarrod and Nancy pull back the curtain on what gallery owners spend their time doing (what are galleries doing to earn their percentage of the sales?)
21:21- Jarrod and Nancy both come from very different art backgrounds. They share their individual journeys that brought them to Art Lovers Australia.
28:40- Why Jarrod & Nancy decided to launch the Business of Art Conference
34:38- Why artists need to aim high if they hope to make it as professionals
37:42- Cory's biggest takeaway from the Business of Art conference -
Trusting Yourself with Amica Whincop
In this episode, we cover:
2:58- How growing up on an island contributed to Amica's creativity and how she views the world
4:30- Amica shares about her journey from creating "safe" predictable work to make walls pretty to venturing out into creating her own new work
9:25- The catalyst that encouraged Amica to start sharing her new original work with the world
15:08- What Amica's daily work routine looks like, including how she documents her process and the program she uses to catalog her artwork and upload it to her website
20:55- How Amica tells the story of each piece on her blog, social media, and newsletter
21:36- What Amica's listening to in her studio
24:00- How Amica promotes her business, and how she transitioned from selling in galleries to selling her art herself
34:55- How Amica came across some of the unconventional tools and methods that she uses to make her art
37:20- How Amica writes her social media posts and newsletter in a way that engages her audience, and why she doesn't explicitly ask for sales
41:58- What Amica is working on next
Resources:
Steal Like an Artist* by Austin Kleon
Art Galleria
A Color Story app
*affiliate link
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Strategies for Gallery Success with Photographer Jeffrey Stoner
In this episode, we cover:
0:35- How Cory met Jeffrey
1:45- How Jeffrey made the decision to go into full-time photography
3:45- How Jeffrey leverages a specific kind of tourism- grown adults without kids in tow- to increase his gallery sales
4:35- How Jeffrey identifies which galleries may fit well with his business plan
5:45- Jeffrey's "secret shopper" method of evaluating galleries
6:30- There is no way to accurately judge a person's amount of wealth and likelihood of buying art simply by their appearance
10:20- A different gallery model charges artists a small rent, then takes a smaller commission than a conventional gallery and encourages artists to market themselves. This model is more collaborative- is it better?
12:40- Being reliable and easy to work with will improve your overall opportunities with galleries. The "basics" of professionalism will help artists stand out.
17:20- Including personal extra touches in shipped art is always a good idea
18:05- Which social media platforms Jeffrey is spending the most time on
19:00- Jeffrey shares how he got involved in producing published photo books
22:25- Jeffrey's advice for up and coming artists: make art that resonates with a large group of collectors, and be willing to create a series of art with a theme
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Betty Krause on How to Connect With Collectors on Social Media
In this episode, we cover:
0:40- What Betty is currently doing with art galleries and how she's selling her art
2:30- How Betty tells a story with social media in order to sell her art and connect with collectors
5:25- How Betty, who used to be very shy as a child, cultivated her comfort interacting on social media and her approachability
6:45- Betty refers to her work as acrylic painting with mark making- she explains why she identifies her art this way
8:35- How Betty came to better understand her audience and how to connect with them
10:45- Betty caters to two different audiences- she shares why she hasn't focused exclusively on the higher-end audience
12:30- Advice for artists who hesitate to use social media or share images of themselves with their art.
15:05- How often artists should post on social media
18:00- How Betty's social media interactions translate into sales
20:00- Focusing on getting new followers vs. focusing on putting out good work
24:45- The different tools that Betty has been experimenting with on Instagram and Facebook
26:40- Betty's advice for artists getting started
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