An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#Marketing #Media #Advertising #SouthAfrica #Podcast
EP94: Media: The place where Marketing and Cognitive Diversity Meet - a fireside chat with Dashni Vilakazi
This week on The Doc and The Guru Podcast we chat with Dashni Vilakazi, newly appointed Managing Director of leading media agency TheMediaShop. It’s been a good week for MediaShop at the MOST Awards and Dashni talks about the challenges faced by media agencies in the post-Kotler landscape. And the changes that will be needed to build on that winning formula into the future.
Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.
Is media an underestimated route through to the marketing C-suite?
Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?
Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.
So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.
EP93: "Creative Minds don't sleep" - Making the transition to Media. A conversation with Boniswa Pezisa
This week on The Doc and The Guru podcast we chat with the former Net#work BBDO CEO Boniswa Pezisa about her appointment as executive director of independent media agency Mediology.
Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.
Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.
The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.
Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?
Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.
EP92: There's a Glass & A Half in Everyone!
On this week’s The DOC & The GURU Podcast, we chat purpose, generosity and goodness with Nadia Mohamed, the Marketing Director of Mondelez International (Africa) and how Cadbury Dairy Milk Chocolate is helping to build a better South Africa.
Armed with the very scary and sad statistic that there are over 2 million orphans in SA, Cadbury Dairy Milk used the power of its brand and marketing platforms, to appeal to the public for a small generous act that can have a huge life changing effect. With “The Little Generosity Shop”, over 100 000 toys, books and games were collected and distributed to a range of beneficiaries; giving “the precious gift of childhood”. This initiative was recognised in the Marketing Achievement Awards, with Cadbury being the deserved winner of the best purpose-led campaign.
Driven by the positive feedback, appreciation and desire to do even more, Cadbury Dairy Milk then followed it up with the launch of the Glass & A Half Project; There’s a Story in Everyone - offering hope to children through the power of storytelling. With the same motivation of building a better society, the Read To Succeed journey with “In Our Own Words” campaign was initiated and YOU can be part of its ongoing success!
So, don’t miss out – listen for free for a great news story from Nadia !
#marketing #media #purpose #generosity #goodness
EP91: A Rising Star Managing 2 of SA's best-known Legacy Brands
Have you ever wondered what it’s like to manage 2 Century-old legacy brands in All Gold and Mrs Balls? Well, listen in to this week’s episode of The DOC & The GURU Podcast as we chat to the Marketing Achievement Awards Rising Star Finalist, Itumeleng Matlare, to find out exactly how she does it.
From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.
And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).
So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!
#marketing #media #brandmanagement #podcast
EP90: "Sport has the Power to Change the World" - Nelson Mandela
These famous words are certainly true as sport unites, develops and build societies, including playing a very important and pivotal role at school level. With SuperSport having recently launched their SuperSport Schools initiative, there is no better person to chat with us this week on The DOC & The GURU Podcast than Rendani Ramovha, the Senior Commercial Manager at SuperSport.
So listen in as Rendani shares his and the company’s vision of making more school sports, more accessible, on more platforms, to more people, more of the time. By embracing technology and collaborating with other content creators, SuperSport, as one of the world’s top sports broadcasters, is constantly reinventing and staying relevant with innovations like this. A big congratulations must also go to Nashua for coming on board as both the presenting sponsor and enablement partner, by providing and managing a lot of the equipment and technical requirements to make this idea a reality.
Don’t miss another very interesting episode of The DOC & The GURU Podcast for Free to hear about this fantastic initiative to grow school sport and get more sports stars to shine!
#marketing #media #innovation #schoolsport
EP89: The Abstract Club - Jo Scholtz and Karen Dyke - Building a portal to Mzansi's top media talent
It’s often been said that the emergence of independent media agencies was a wonderful development for advertising folks who harboured a secret desire to work in the bank. So becoming a freelancer in the 90s had a certain swashbuckling appeal for media strategists. Especially for those strategists who preferred a creative interface, with an eclectic mix of advertisers, to the endless implementation of global media formulas and repetitive global reporting.
But for many freelancers life on the outside came with a price. Isolation and lack of access to mainstream data and research was often a barrier to working on blue chip brands and clients. For over a decade now The Abstract Club has acted as an active forum for media freelancers to get together to exchange information, share insights and explore new business opportunities.
But as with so many industries the impact of Covid19 has severely curtailed these collaborative activities. Internationally Warc reports in their annual Future of Strategy 2020 Report that 21% of surveyed respondents did not make use of freelancers, and 48% reduced the use of freelancers during the pandemic. So for the average freelancer the past few years has increasingly been all tight-buckle and very little swash.
This week on The Doc and The Guru Podcast we chat with two pioneers of The Abstract Club Joanne Scholtz and Karen Dyke who have re-launched #AbstractClub on a new website which will give members fluid access to each other. And more importantly create a one-stop-shop for advertisers, marketers and media-owners to brief in projects online, and to source some of Mzansi’s top media talent.
What constitutes a media expert? Is there a difference between freelancing and consulting? What about trust; is there still a role for integrity in media?
Listen in #free to #TheDocAndTheGuru podcast as we talk about the future of freelance media strat
So much knowledge, so little time...
This podcast should become compulsory listening to anyone wanting to enter into marketing or media as a career... Great insight!
Great and knowledgeable team this, loved the first few episodes and looking forward to some more straight shooting over time. Thanks for sharing your views gents.
Great Marketing insights
Great insight from two great media gurus in the South African marketing and media industry. Love their candor