Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
EP53: The Challenge Of Attention In Modern Marketing with Mike Follett
Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention.
This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now.
EP52: The Next Generation of Conversational Commerce with Kyle Oosthuizen and Daniel 'O Brien
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
Whilst "Conversational Commerce" aka c-commerce is not a new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape.
The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.
EP51: The Power of Audio with Kat de Sarigny
Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.
Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes. She is an all-round energetic animal lover who believes in kindness-always and the power of great music.
We get to talk about the power of audio and opportunities for brands to tap into the future. The power of audio enhances everyday life… listen now!
EP50: The Role and Mandate of the CMO In Digital Transformation with Donovan Neale-May
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
Marketing has never been more complex than right now. Sweeping advances in technology and digital has revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic has certainly raised expectations for marketers.
As someone once said “Resistance is futile!” Like it or not, technology & data will continue to be an increasingly important aspect of running a modern marketing function. Tune in now.
EP49: The Marketers Measurement Dilemma with Neil Pursey
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.
Start with measuring paid, owned and earned media. Listen now.
EP48: KHULA! Inputs Marketplace with Karidas Tshintsholo
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.
Khula! is a digital ecosystem of platforms that connect & enable role players in the agricultural and food value chain to grow their businesses: through an e-commerce marketplace, trade platform and digital support service for funders & farmers. The organisation envisions a connected & inclusive food system that can support the growing need for sustainably and responsibly sourced and produced food around the world;
Khula! Inputs Marketplace is built to support farmers (of all sizes and anywhere in the country) to easily & efficiently access certified agricultural inputs and services from leading industry players.
Our guest today is Karidas Tshintsholo, founder and CEO of Khula!, who will be talking to us about just this.
The best podcast in South Africa!
This in depth interview style podcast is one of the best sources to expanding general marketing, business and technology knowledge. I’d recommend it time and time again!