23 min
Local Leverage: Are marketers missing the mark with community-driven activation? Unicorny
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- Marketing
In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence.
Learn how marketing teams can better represent customer needs in product development.Find ways of improving brand recognition in a competitive market.Understand the importance of comprehensive market research.Recognise the importance of engaging with local communities to boost brand image and relevance.
Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction.
About Adrian Coxon Operating at board level with a successful track record of building global brands and delivering revenue growth for financial services, e-commerce and tech companies.
Adrian likes to use a customer-centric, data-driven approach that translates into innovative and authentic advertising campaigns, driving value across the entire customer lifecycle.
Adrian’s real focus is on strong relationships - when you inspire the right people with a clear vision and empower them to deliver change then great things happen.
Links Full show notes: Unicorny.co.uk
LinkedIn: Adrian Coxon | Dom Hawes
Website: Exante
Sponsor: Selbey Anderson
Episode outlineThe role of marketing in organizational valueThe importance of understanding customer needsInnovation and AI in marketingThe impact of community engagement on brandingEthical considerations in marketing spendBuilding brand identity through local engagement1The effectiveness of engaging locally versus global campaignsShifts in media consumption and advertising post-COVIDLong-term customer relationship managementThe strategic advantage of building strong brand equity
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence.
Learn how marketing teams can better represent customer needs in product development.Find ways of improving brand recognition in a competitive market.Understand the importance of comprehensive market research.Recognise the importance of engaging with local communities to boost brand image and relevance.
Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction.
About Adrian Coxon Operating at board level with a successful track record of building global brands and delivering revenue growth for financial services, e-commerce and tech companies.
Adrian likes to use a customer-centric, data-driven approach that translates into innovative and authentic advertising campaigns, driving value across the entire customer lifecycle.
Adrian’s real focus is on strong relationships - when you inspire the right people with a clear vision and empower them to deliver change then great things happen.
Links Full show notes: Unicorny.co.uk
LinkedIn: Adrian Coxon | Dom Hawes
Website: Exante
Sponsor: Selbey Anderson
Episode outlineThe role of marketing in organizational valueThe importance of understanding customer needsInnovation and AI in marketingThe impact of community engagement on brandingEthical considerations in marketing spendBuilding brand identity through local engagement1The effectiveness of engaging locally versus global campaignsShifts in media consumption and advertising post-COVIDLong-term customer relationship managementThe strategic advantage of building strong brand equity
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
23 min