83 episodes

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

Marketing Scoop Podcast SEMrush

    • Marketing
    • 5.0, 1 Rating

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

    How to Earn Links from 931 Unique Domains in a Single Year

    How to Earn Links from 931 Unique Domains in a Single Year

    In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year.

    Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis.

    • 24 min
    Transforming the Recruiting Mindset with Gaming Experience

    Transforming the Recruiting Mindset with Gaming Experience

    Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV.

    On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency.

    • 24 min
    eCommerce and Consumer Behavior Changes During The New Normal

    eCommerce and Consumer Behavior Changes During The New Normal

    Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape. 

    Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ reality that everyone is afraid to think about. 

    • 21 min
    Acquiring New Users by Turning Offline Channels into Growth Machines

    Acquiring New Users by Turning Offline Channels into Growth Machines

    In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new users by turning offline channels into growth machines. Listen in to find out how they did it!

    • 20 min
    How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

    How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

    Today, we’re spotlighting Greg Galant, co-founder and CEO, of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about.

    • 33 min
    230% Organic Traffic Increase and Growing: Arkadium Success Story

    230% Organic Traffic Increase and Growing: Arkadium Success Story

    Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium - a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand.

    • 15 min

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