Matthew Alexander Podcast Matthew Alexander

John-Marc van Wyk is a South African content creator with over 7 million followers on TikTok and 1 million on YouTube. With nearly 250 million likes on TikTok and multiple videos with tens of millions of views, he’s certainly broken to the code for creating short format content in the modern age of social media.

We discussed his journey on social media, how to create viral content and working with brands as a content creator in South Africa.



Chapters:

0:00 - Intro

1:21 - John-Marc’s Background

2:42 - Making Videos

6:48 - TikTok Journey

9:38 - Content Creation as a Career

14:14 - Growth to 8 Million

21:14 - Consistency is Everything

23:13 - Making a Viral Video

27:13 - Drive Behind the Content

35:00 - Content Creation Process

41:48 - Outsourcing Editing

47:45 - USA vs SA

51:10 - Interacting with Fans

59:20 - TikTok & YouTube Ban

1:08:04 - Working with Brands

1:28:32 - Starting as a Creator

1:30:40 - 1 Million on YouTube

1:33:31 - Wrap Up



More of John-Marc:

Instagram: https://www.instagram.com/johnmarcvanwyk

TikTok: https://www.tiktok.com/@johnmarcvanwyk3

YouTube: https://www.youtube.com/@johnmarcvanwyk3



More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_

James Freemantle is a jack of all trades and a master of many.
He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with.


Chapters:

0:00 - Intro

2:19 - James’ Background

4:20 - Scaling a Business in South Africa - FMG Digital

25:27 - Goggins Challenge

40:06 - Iron Man Training

51:49 - Building Self Discipline

01:01:12 - The Importance of Diet

01:08:53 - Building a Social Media Presence

01:29:33 - Working with Gymshark

01:41:20 - Love Island

01:47:20 - The Best Marketing Education

01:58:55 - Working vs Owning

02:08:43 - James’ Future



More of James:

Instagram: https://www.instagram.com/jayfreemantle_

FMG Digital: https://fmg-digital.com



More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: https://www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_