This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.
MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris.
In this episode we dive into how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting. Resulting in Sasol now having the largest LinkedIn page of any corporate in Southern Africa and almost a million followers across social media platforms.
It’s MJ Khan!
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